from concept to execution, we did it all.
When it comes to campaigns, you don’t get more eye-catching than the Arada BOLD Edit campaign!
what we did.
Our main goals were to increase awareness about the BOLD Edit and, of course, drive sales! We used a multi-channel strategy to maximise exposure and build excitement around the unique and eye-catching collection.
A bold campaign to help Arada Stoves stand out from their competitors, with a bit of help from some colour.
the results.
it’s a sell-out! The campaign proved a great success across all channels with the client confirming they had sold out their first batch before the campaign had even ended! It was such a success that we have launched a second colour range with the client this year.
photography & video.
Sets were designed, built, styled and shot in our in-house photography studio. We also created inspirational lifestyle imagery and engaging video content for PR and social.
pr campaign.
The PR campaign achieved phenomenal success in the first 6 months.
social media campaign.
From attention grabbing TikToks and joy-inducing Meta ads to inspirational Promoted Pins, the fun and eye-catching content went down a storm across Arada’s social media channels.
The social media campaign objectives were to increase awareness of the never-before-seen BOLD Edit stoves and drive customers to the ‘where to buy’ page.
looking to launch a new product?
From our vast database of press contacts to the in-house photography studio, we can manage everything under one roof!
If you want to get your brand and products in front of the right press and customers, do get in touch as we’d love to discuss with you.