Celebrating its 16^th birthday this September (23-26 September 2010 inclusive), 100% Design London will be showcasing over 4000 designs at the show. Future trends, design technology and innovation combine to make an exhilarating and unique destination for architects and interior design professionals. From workspaces to hotels, spas and residential interiors, the value of design in all its forms will be there to be discovered. 100% Design London offers visitors an opportunity to explore and experience a huge range of furniture, accessories, lighting, textiles, kitchens, bathrooms and bedrooms first hand. Committed to showing the very best in creative and commercial interiors, 100% Design London rigorously enforce the vetting process through the 100% Design Panel 1 in order that only original designs are exhibited. With a roster of new and established talent from around the globe and the Best of British, this is the only show of its kind offering a one-stop shop for industry professionals and public alike.

With awards and competitions running through the four days highlighting projects and products and industry bodies including British Council, British Institute of Interior Design, Interior Design Association and Design Guild Mark offering high levels of knowledge through seminars, talks and advice clinics, there is no shortage of interior design information.

100% Design is an integral part of the global design calendar. The show is open to both the trade and public (Sunday only).

www.100percentdesign.co.uk

It’s been an exciting month at The White Room.  The team has grown with Hannah Waugh joining the home interiors PR division as an account executive.  She’ll be working across several interiors PR accounts including Lighting Web, Tom Schneider, Topps Tiles, Juliette’s Interiors, Fine Cotton Company and The Stamp Rug Company to get them coverage in the home and lifestyle press.  With a background in marketing and a passion for interiors, she has spent the last year as a Marketing Administrator working in house on integrated campaigns.

With a penchant for interiors and design, Jen Pringle also joins us as a junior designer. Originally an account manager in advertising and marketing for several years, Jen has worked with some top blue chip brands. Jen discovered a passion for design and retrained as a graphic designer, recently graduating from Brighton University, she brings a fresh eye to our campaigns.

The latest issue of Homes & Gardens features a guide to London tile showrooms. As a result of a good relationship with the journalist and identifying the feature, Topps Tiles were included and one of the very few to feature accompanying photography. More …

The White Room has created a new division for Yophoto. The success of their photobooks has come from a passion to supply high quality books. Yophoto have invested in state of the art digital printing equipment and have a skilled team of book binders which allows them to produce superb photobooks to an exacting standard. With more enquires from the creative industry for small run unique books, they have now launched Yophoto Bespoke. The White Room has been key to this development and have been taken on to create a new direction for this division. This has also involved a new branding project and website supported by a master email marketing campaign, targeting the creative industry. Yophoto are seeing great results from this and have had a fantastic response from the industry.

Environmentally friendly homewares company, The Fine Cotton Company.co.uk, has appointed The White Room to handle their national PR account and increase their presence within the media. The Fine Cotton Company offers a stunning array of organic cotton products for adults, children and babies.  Products range from luxurious bedding to the fluffiest organic cotton towels, organic blankets and cushions, sensuous organic candles, and a fabulous range of stylish home accessories that are soft to the touch as well as kind on your conscience.

The UK’s leading specialist in producing handmade furniture, George Sherlock, has selected The White Room to develop an effective PR campaign to help build brand awareness in the home interest sector. Established for over 40 years, traditional methods are used to create the finest quality of furniture by highly skilled craftsmen. The beautiful collection comprises of 30 different pieces including sofas, chairs, daybeds and stools, extended each year to include some special limited editions.

Designers of perfectly curved furniture, Tom Schneider has appointed The White Room to help build its brand and gain exposure in the homes and interior media. Tom Schneider produces customised and bespoke furniture, all of which is handmade by a team of craftsmen. The products range from beautifully designed shelving and storage to statement dining tables and unusual seating in a large choice of sustainable woods.

Room Beautiful, specialists in wall décor, including mirrors and art, has tasked The White Room with building its online presence in consumer press. Room Beautiful have an extensive range of beautiful mirrors for all homes and interiors. This online retailer has developed and created packaging that allows them to send any of their glass statement mirrors direct to the home.

Since the start of 2010, a number of new clients have appointed The White Room to handle their PR, including Tom Schneider furniture, Room Beautiful and Liebherr.

Tom Schneider produces customised and bespoke furniture, all of which is handmade by a team of craftsmen. The products range from beautifully designed shelving and storage to statement dining tables and unusual seating in a large choice of sustainable woods.

Room Beautiful, specialists in wall décor, including mirrors and art, has tasked The White Room with building its online presence in consumer press.

Refrigeration expert, Liebherr, has appointed The White Room to run a national consumer and trade PR campaign to build brand awareness and push its credentials as manufacturer of the world’s best refrigeration products.

In addition, Bisque radiators, the UK’s leading designer radiator company has appointed the photography division of The White Room to create stunning new lifestyle photography of the brand for use in its brochure and website.

The White Room continues to maintain a strong relationship with home and lifestyle media and is able to offer clients the essential disciplines of brand and marketing, PR, roomset and photography under one roof. Because The White Room is a specialist agency, with all services under one roof, it provides a more cost effective service to its clients. The team predicts trends in the interiors market, and therefore knows what photography works well in PR, brochure design and general marketing. As a result, some of its clients have had record sales in the past few months.

Bisque radiators, the UK’s leading designer radiator company has appointed the photography division of The White Room to create stunning new lifestyle photography of the brand for use in its brochure and website. The White Room has designed two interior room sets for Bisque to promote their new ranges of wooden radiators. These unique products offer endless opportunities to use radiators as wall decor. The new room set photography has been designed to reflect the interior styling and give consumers inspiration.