Yophoto.com, the professional photo book people appointed The White Room to handle an integrated marketing account. The White Room developed their online presence by engaging with their target market through social networks, online product reviews and creating excellent relationships with recognised websites and blogs. This stimulated conversation with consumers, created links and raised brand awareness. Yophoto are now recognised as the UK’s number one professional photobook company.

The White Room won a three-way pitch to build brand awareness of Mercury’s high end range cookers. Mercury Appliances was established in 2002 and has become one of the UK’s most desirable and best performing range cookers on the market. The White Room will look after a re-brand for Mercury, PR, advertising, website development, brochure and consumer communication, with a view to sparking further product interest by tapping into consumers’ demand to cook on a high performing range that is also beautifully designed.