Gallery Direct attracted 4306 new customer leads following an online promotion. The White Room set up a feature with Periodliving.co.uk to give visitors the chance to win the Valois Gold Mirror, one of Gallery’s most popular products. Within one month, the activity attracted 4306 entrants and 685 of these opted to receive further information on the brand. These details have been added to the Gallery email campaign to add further strength to direct marketing activity.