Tile retailer, Topps Tiles, has this week appointed home and lifestyle agency, The White Room, to run a national consumer PR campaign. The White Room has been tasked with boosting brand awareness of Topps Tiles and creating opportunities for coverage in high end media. Long celebrated as a value tile warehouse, Topps Tiles is now keen to promote its comprehensive range of natural stone and exclusive tile ranges. The White Room is also developing new lifestyle photography to support the campaign. The images will showcase Topps Tiles’ core ranges and be used in POS throughout their 325 UK stores.