I read this week that IPC are launching a new website next month targeting the home interest market. This site will not carry a magazine brand but will contain original content. It will link to their magazine sites Ideal Home, Living Etc and Homes & Gardens, which generate two million page impressions per month between them. Here at The White Room, we have looked at putting our clients onto the IPC ‘All things home’ website but we did not find it not particularly user friendly. It just did not give the quality search results you would expect.

I really hope IPC gets this new website right. There is a void online for a decent home interiors website where you can target quality UK home owners. We have many clients who would benefit from a better online presence. I’m looking forward to seeing the new site.

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