Crown Imperial Kitchens has appointed The White Room to handle their home interiors PR. Crown are one of the UK’s leading manufacturers of fitted furniture, offering a comprehensive range of kitchen, bedroom and home office furniture. The White Room have worked with Crown for over 15 years developing their brand through all areas of communication. Crown have an exciting year ahead of them with a wide plan for product development.

AT&T Williams team have just launched an exciting range of new online photo products. This online service enables fans to create and build bespoke photobooks, frames, calendars and has 250 limited edition prints per Grand Prix, including 25 signed by Sir Frank Williams and Patrick Head. With access to the AT&T Williams team’s official photo libary you can select and create your very own keepsake or gift of your favourite Grand Prix. The White Room have worked with the official licensee Yophoto to create a new AT&T Williams team ephoto website. This will be supported with an ongoing marketing campaign promoting this new service to fans and F1™ lovers throughout the world. An email and targeted PR campaign will be rolled out to coincide with the start of the new F1™season. Further PR and marketing will support each Grand Prix, working with the motor and lifestyle press to offer unique product competitions throughout the season.

The White Room has just completed the new 2010 Topps Tiles brochure. After creating a new look last year for Topps Tiles, the 2010 literature continues with the same style but is packed with inspirational photography and offers their customers a great range of new and current tiles. The White Room has designed and created new interiors photography by building multiple sets in their bespoke studio house.

Homeware & Interiors Companies spend millions of pounds on marketing, often committing a significant chunk of their revenue on promoting their brand, product or service. However, a significant chunk of this investment is wasted as many companies are completely out of touch with their customers.

These Interiors and Homes companies often become completely immersed in their brand and become too close to their marketing strategy. They lose touch with their customers, become consumed with marketing waffle and often elaborate on the truth, forgetting that consumers want simple, coherent messages.

In the last 20 years, the discipline of marketing has become significantly more sophisticated. New and diverse media mean marketers can choose different routes to consumer targeting. However, although consumer shopping habits have changed, particularly with the growth of internet shopping, their requirement for a simple and easy to understand message, hasn’t.

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E-Commerce is the biggest growth area in the retail sector.  Fully transactional websites, complete with back office functions, enable businesses to trade effectively online.

Figures from the Office of National Statistics show that internet-based sales are now worth more than £71 billion in the UK and recent figures from research firm, Forrester, suggest that the average online shopper in the UK will be spending £1,670 each year by 2011.

All this suggests a significant opportunity for e-tailers.  However, businesses need to ensure their shop is appealing to online browsers.  And given that customers are unable to touch and feel products, photography needs to be well shot, compelling and relevant, as this will be the primary customer experience. More …