The White Room was tasked for the consecutive year to create inspiring photography, design and produce the new catalogue for Gallery. The 200-page catalogue for 2011 showcases Gallery’s impressive product range of diverse mirrors, unique wall art, essentials and accessories. The brochure also sees the introduction the new Designer Choices Collection, a ‘Get the Look’ range set to inspire and appeal to the modern consumer with design-led pieces. This year, our design team have brought the catalogue up to date and created an on-trend brochure that reflects 2011 stylish living and the quality of Gallery’s collections. With an exceptional eye to detail and instinctively knowing what will work, The White Room have produced a catalogue that is creative, flows beautifully and is effective in encouraging retailers to purchase Gallery’s products.

For 2011, our photography division continued to support the overall identity of the brand by producing opulent room set photography that suits Gallery’s elegant product range. Using backdrops of luxurious patterned wallpapers teamed sophisticated accessories, each photograph has been designed to present Gallery’s statement pieces in a way that impacts and inspires consumers.

With the introduction of new ‘Get the Look’ range, The White Room also created a selection of more simple yet striking room set photography to exhibit the wider wall art collection and meet the demand of current interiors trends. Neutral colour palettes and refreshing white walls ensures Gallery’s range is the focal point within each photograph, enabling products to ‘speak for themselves’.

Distinctive and diverse photography is an essential element when creating a successful brochure. We work with our clients to understand their products values and create on-trend and valuable photographic images that communicate desire to their target market. Here at The White Room, we have our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions.

Selected to handle an integrated marketing campaign working closely with Elizabeth Bradley, The White Room are pleased to announce the fantastic PR success and press interest the brand has already experienced. Since the national re-launch which only took place in December 2010, Elizabeth Bradley has made a substantial impact within the media as a result of an ongoing interiors and lifestyle PR campaign. As an established name within the tapestry kit market, the high quality brand lacked the attention it deserved, perceived as a product significantly for an older market. By addressing aspects of their corporate identity through lifestyle photography and re-design undertaken in-house, our PR division has received an outstanding response to support the building of credentials on a national scale.

Making a major mark in the press, our client Elizabeth Bradley has been successfully chosen to feature on the front cover of Homes & Interiors Scotland, January/February issue. Not only making front cover, Elizabeth Bradley can also look forward to appearing in other leading contemporary and traditional interiors publications in forthcoming issues. Selected to appear in titles such as Period Homes & Interiors, Ideal Home, Northern Homes and craft titles such as Popular Patchwork as well as Beautiful Kitchens online blog, the media coverage already achieved in the initial PR launch stage is a clear representation of the effective brand perception shaping process, undertaken by The White Room.

The White Room will continue to develop the brand to appeal to a younger and consequently broader audience.  By segmenting the market accordingly to support the aspirational brand positioning, The White Room will continue to deliver consistent and optimum results, whilst building brand awareness through a specifically tailored campaign and excellent media relationships.