The White Room was tasked for the consecutive year to create inspiring photography, design and produce the new catalogue for Gallery. The 200-page catalogue for 2011 showcases Gallery’s impressive product range of diverse mirrors, unique wall art, essentials and accessories. The brochure also sees the introduction the new Designer Choices Collection, a ‘Get the Look’ range set to inspire and appeal to the modern consumer with design-led pieces. This year, our design team have brought the catalogue up to date and created an on-trend brochure that reflects 2011 stylish living and the quality of Gallery’s collections. With an exceptional eye to detail and instinctively knowing what will work, The White Room have produced a catalogue that is creative, flows beautifully and is effective in encouraging retailers to purchase Gallery’s products.

For 2011, our photography division continued to support the overall identity of the brand by producing opulent room set photography that suits Gallery’s elegant product range. Using backdrops of luxurious patterned wallpapers teamed sophisticated accessories, each photograph has been designed to present Gallery’s statement pieces in a way that impacts and inspires consumers.

With the introduction of new ‘Get the Look’ range, The White Room also created a selection of more simple yet striking room set photography to exhibit the wider wall art collection and meet the demand of current interiors trends. Neutral colour palettes and refreshing white walls ensures Gallery’s range is the focal point within each photograph, enabling products to ‘speak for themselves’.

Distinctive and diverse photography is an essential element when creating a successful brochure. We work with our clients to understand their products values and create on-trend and valuable photographic images that communicate desire to their target market. Here at The White Room, we have our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions.

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