Galerie Wallcoverings has appointed The White Room’s interior and lifestyle PR division to develop a PR campaign to promote their extensive Grandeco wallpaper collection. The collection consists of over a thousand different wallpapers, creating an exciting range of diverse designs for every decor. With 25 separate ranges that are available in several colour options, Galerie’s striking designs offer countless styles including padded leather, snake skins, city scape and retro glass blocks.

The White Room aim to increase web enquires for wallpaper samples for Galerie who offer a free sample service online where you can select up to six A4 wallpaper samples of your choice that will be sent for the next day.

Colin Long, MD at The White Room says; “This is an amazing collection of wallpapers, Galerie offer an exciting range of designs that will inspire anyone looking to create a stunning interior. Their website is a great place to search for designs and with their free next day delivery of wallpaper samples, we are convinced this brand will make its mark.”

www.grandeco.co.uk

Interiors NEC Birmingham is the UK’s leading interiors trade exhibition. With thousands of key people visiting the show each year, this exhibition has become extremely established and has just taken place for the 26^th consecutive year. The White Room was appointed to develop a marketing campaign to target all areas of the interiors trade to entice them to exhibit at the 2011show in Birmingham.

The White Room proposed a targeted email campaign that was specifically tailored to all areas of the show from flooring, lighting, beds, fabrics as well as generic focus. Each email was designed to influence and entice potential exhibitors predominately through the creation of strong graphical icons alongside factual attendance figures that represented and appealed to the target market.

To support the factual information, each email incorporated a quote from successful exhibitors or key visitors.  This effectively helped to strengthen the message of how the show attracts the right people and is a great place to get your business in front of top relevant and serious buyers. A link to other areas of related interiors interest was also integrated into the email to help build knowledge of the developing show for 2011.

With the targeted market at the forefront of our design team’s minds during the email creation process, The White Room were able to supply direct and influential marketing material in a clear format which successfully attracted a substantial number companies to exhibit at the 2011 show.

As two of our PR clients receive full pages of editorial in the March issue of Essential Kitchen Bedroom & Bathroom, we can’t help but share their delight with you. Leading online retailer of contemporary furniture Amode took prime spot on a full page within the ‘Get the Look’ Peaceful Dreams feature, whilst household name Crown Imperial was spotted adorning a double page spread in the Kitchen Gallery feature – Outstanding coverage for both clients!

Our PR team strives to achieve excellent results for our clients across a cross section of leading titles within the home interiors media. Through great press contacts, we are able to target forthcoming features suitable for our clients’ product to ensure maximum exposure and fantastic coverage.

The White Room has just finished the new 156 page Topps Tiles 2011. It’s rather amazing what you will find at Topps Tiles; in fact, you are guaranteed to find the tile you want with design, quality and affordability in mind. But what most people are looking for is inspiration, and the new brochure has been designed to inspire with creative tiling for every home.

A major change to this year’s was the creation of the new ‘Style Guide’ pages, which offer fresh trend ideas for a broad raft of tastes. Scattered throughout the brochure, each inspiring double page spread features this years interiors trends, and shows how Topps Tiles products can be used to create these incredible looks for the ultimate WOW factor.

The new brochure has also been designed to group tiling areas together, where readers will find a diverse selection of tiles for walls, floors and other surfaces. With over 400 inspirational photographs created in lifestyle settings, these new images show how creative you really can be with tiling. Our photography division produced stylish photography to reflect how amazing tiles can look throughout different interiors.

Going down extremely well with Topps Tiles customers, the 2011 brochure has also made an outstanding impact in the media too! The White Room revealed the new brochure to the homes and interiors press with a teaser Style Guide mailer sent to 200 editors and journalists, which was followed by the 2011 Topps Tiles brochure. Generating a phenomenal response, the new brochure has already resulted in fantastic coverage for Topps Tiles. Receiving interest from a range of leading tiles, our PR team has been bombarded with over 20 requests within 7 days.

Not only ruling the media by gaining an exceptional amount of coverage in leading publications, our client’s Stamp Rugs have also been dominating the screen featuring in not one, but TWO popular TV programmes just one week apart! Adorning the set of Channel 4’s Alan Carr: Chatty Man (17^th January 2011), these iconic handmade rugs also featured on Gok’s Fashion Fix (25^th January 2011) also on Channel 4, covering both the wall and floor of Gok’s Showroom. Not only gaining stamp of approval with an exclusive license to manufacture the rugs from Royal Mail, the collection has also proved to be a must-have for celebs too!

Through a simple yet effective PR campaign, The White Room’s main objective was to develop brand awareness by keeping the rugs at the forefront of the media’s mind on a continual basis, which has evidently resulted in exciting press opportunities across all areas of the media.

This is a trade event targeting the UK’s retail and interior design industry. The White Room has been commissioned to set up and promote this exciting event. Activity for the Castilla y León Trade Furniture Show includes:

• Find and secure prestigious location in London
• Design and create an identity for the show
• Direct marketing and invitations for trade
• Email marketing
• Advertising
• PR support, printed and online exposure

Covering over 2000 square feet in one venue, we are pleased to announce the huge Castilla y Leon Trade Furniture Show will be held at the impressive London retail location on Euston Road from 3- 29 March 2011.

Seven exclusive manufacturers from Spain’s largest region have come together to showcase their creative collections. With many ranges never seen before in the UK, retailers, interior designers, architects and contractors are given a unique opportunity to discover and purchase a diverse mix of exciting furniture and home accessories for the kitchen, bedroom and dining and living areas.

For more information on the Castilla y León Furniture Show, please visit www.spanishfurnitureuk.com