2011 Brochure Makeover for Topps Tiles
by Hannah Waugh on Friday, February 18th, 2011 at 5:08 pmThe White Room has just finished the new 156 page Topps Tiles 2011. It’s rather amazing what you will find at Topps Tiles; in fact, you are guaranteed to find the tile you want with design, quality and affordability in mind. But what most people are looking for is inspiration, and the new brochure has been designed to inspire with creative tiling for every home.
A major change to this year’s was the creation of the new ‘Style Guide’ pages, which offer fresh trend ideas for a broad raft of tastes. Scattered throughout the brochure, each inspiring double page spread features this years interiors trends, and shows how Topps Tiles products can be used to create these incredible looks for the ultimate WOW factor.

The new brochure has also been designed to group tiling areas together, where readers will find a diverse selection of tiles for walls, floors and other surfaces. With over 400 inspirational photographs created in lifestyle settings, these new images show how creative you really can be with tiling. Our photography division produced stylish photography to reflect how amazing tiles can look throughout different interiors.
Going down extremely well with Topps Tiles customers, the 2011 brochure has also made an outstanding impact in the media too! The White Room revealed the new brochure to the homes and interiors press with a teaser Style Guide mailer sent to 200 editors and journalists, which was followed by the 2011 Topps Tiles brochure. Generating a phenomenal response, the new brochure has already resulted in fantastic coverage for Topps Tiles. Receiving interest from a range of leading tiles, our PR team has been bombarded with over 20 requests within 7 days.

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