Since graduating in 2010 from Chelsea College of Art and Design, Banke has created colourful prints for renowned fashion houses including Duro Olowu, Jewel by Lisa and Lot78 that have been worn by the likes of Michelle Obama, Kelis and Catt Sadler. Awarded with the title ‘Queen of Colour’ by Creative Director at Jasmine Di Milo, Banke’s first interiors range can already be found nestled in Selfridges and is set to follow in the successful footsteps of her recent fabric designs that have graced the catwalks of London, Paris and New York.

To view Banke Kuku’s launch release created by The White Room, both copywriting and HTML email design, click here: http://www.inthewhiteroom.com/banke-kuku/001/

The White Room has taken on a new PR client; online children’s boutique www.nubie.co.uk whose fantastic collection of design-led furniture, toys and accessories are nothing but cool, contemporary and uber stylish. The White Room will be launching the brand to the media with a simple PR consumer campaign of product placement in the aim to keep Nubie in front of the homes & interiors, lifestyle and parenting press. An inspirational press release will also be created every other month for Nubie, which will help to raise awareness of the brand and its products to secure pertinent coverage within a breadth of publications.

A one-stop shop for all things modern for your little one, Nubie holds a passion for providing with a treasure trove of super chic designs from leading children’s designers, styles range from cribs and cots, high chairs and storage, to décor accessories and outdoor buys. Sourced from around the world to offer a versatile selection of innovative creations, Nubie’s designer products include the likes of Magis, Offi, Brio, Ferm Living, Sebra, Boon, Natutal Mat and Oeuf NYC.

www.nubie.co.uk

For further details on the PR packages that The White Room offer, please email info@inthewhiteroom.com

Combining master craftsmanship with innovative design, each endearing creation is produced entirely from scratch for an individual result that truly reflects the lifestyle and style choices of each client. Their dedicated team of specialist designers bestow an unrivaled personable service, working closely with the client every step of the way to realise their design aspirations and create original pieces that fulfill the exacting requirements. Designed to enhance existing décor schemes with a super-luxe finish, each bespoke furnishing is meticulously produced from the finest solid woods that ooze timeless appeal.

www.inhouseinteriors.com

As part of an integrated consumer PR campaign for Topps Tiles, The White Room recently supported the launch of their latest Atelier collection by introducing this to the home interiors and lifestyle media. Developed to create a ‘buzz’ and raise awareness of the new range amongst the press, The White Room’s in-house design division created an attractive press pack that complemented the completed collection. This mailer included a sample tile from the range, an informative brochure and an introduction letter giving an insight into the collaboration with ceramic designer Rosie Simmons. Simple yet effective, the press pack was sent out to 200 key journalists and within the two weeks, the PR team was bombarded with over 30 image requests for inclusion in titles such as Homes & Gardens, The Times, Ideal Home, House Beautiful and Period Homes & Interiors. Supporting the branding and visual concept of the range, The White Room was involved in the entire launch process including the design of the brochure, photography and PR for the tiles.

Using different channels of communication is a great way to prompt additional media engagement and target those that may not usually opt to use and promote a certain brand. We understand the need to inspire journalists to see PR results and this PR activity is a prime example of how a little creativity can often go a long way. We can’t wait to see all the press coverage as it starts to come through!

Earlier this month specialists in bathroom design, Crosswater, had a successful show at this year’s KBB Birmingham. Using the show as a key platform to launch over 250 new products exclusively for 2012, KBB Birmingham also played host to the launch of Crosswater’s three new brochures. Designed and created by The White Room, these brochures showcase the brand’s comprehensive range of contemporary brassware, shower enclosures and bathroom furniture. Stylish and inspiring to reflect the quality of products, The White Room also developed a collection of imagery for brochure and marketing purposes.

During the lead up to the campaign, influential marketing materials such as invitations for retailers on behalf of Crosswater were produced, as well an email campaign to prompt retailers visiting. This consisted of four mailers that highlighted incentives to attend the show, with a different design being sent out each week before KBB Birmingham took place. Crosswater’s presence at this year’s key industry event was also supported by an informative press pack and press release to secure media interest with regards to their attendance and exciting new product ranges.

The White Room will adopt an ongoing targeted and proactive approach for WorldStores that will help to establish brand presence and build awareness in the relevant interiors and lifestyle media sector. By setting up a highly interactive and influential PR email campaign that pushes key brand messages, The White Room aim to keep WorldStores huge product range consistently in front of the press to prompt media engagement. Based around seasonal trends and styles that are commonly covered, this tailored weekly email activity will also consist of working closely with the client to establish best selling products for each month. That way, The White Room can ensure that products promoted are pertinent to editorial and valued by the brand’s targeted audience, which will help to secure coverage, generate sales and nurture customer loyalty.

Whether you’re looking for a quick fix without breaking the bank or you simply want to splash out and treat yourself, you can source any home and garden product whatever your budget, all at your own convenience. With over 70 dedicated ranges, WorldStores offer an incredible level of choice for any room from soft furnishings, storage, furniture as well as products for the garden. Leading brands at highly competitive prices are all at the click of a button, whilst swift next day delivery or the choice of a delivery date results in a simple, fuss-free online shopping experience. From ultra modern, statement-making products to more classic and traditional styles, WorldStores quality products are supported by an impeccable level of customer service as well as 7-day no quibble refund to ensure you’re fully satisfied.

www.worldstores.co.uk

The White Room has just successfully completed the new 2012 catalogue for experts in home décor, www.gallerydirect.co.uk. Tasked for the consecutive year to create inspiring photography, design and produce the new catalogue, the 200-page brochure showcases Gallery’s impressive product range of diverse mirrors, unique wall art, essentials, furniture and accessories. New to the catalogue this year is the Furniture and Accessories section, which has been styled to blend seamlessly with all existing Gallery sections. This year, our design team have brought the catalogue up to date and created an on-trend brochure that reflects 2012 stylish living and the quality of Gallery’s collections. With an exceptional eye to detail and instinctively knowing what will work, The White Room have produced a catalogue that is creative, flows beautifully and is effective in encouraging retailers to purchase Gallery’s products.

Over 280 separate new lifestyle images were shot in our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions. The White Room’s photography division was presented with a selection of new product samples for 2012. From this, our team developed an overall interiors theme and colour direction for the catalogue to complement Gallery’s overall range. Up and coming predicted colour trends for the forthcoming year were analysed, which resulted in an on-trend, restrained colour palette that reflects the consumers move away from over the top design towards a more pared-down, softer style. Working with the client to understand their products, inspirational mood boards with carefully selected wallpapers and accessories were produced and presented to the client to give an insight into the photography direction.

Our own in-house photographic studio offers a sufficient amount of flexible space for 5 to 6 individual mini room sets to be on display and decorated at one time. With minimal set building required, this is a cost effective solution that allows clients great flexibility with the range of shots created, as well as in relation to sequencing photography as products arrive from the manufacturers for an efficient result.

For further details and examples of previous photography undertaken by The White Room, follow this link: http//www.inthewhiteroom.com/photography/

Since the British blockbuster ‘My Week with Marilyn’ hit cinema screens back in November 2011, it’s no wonder that the iconic Marilyn Monroe has been hugely popular amongst the homes and interiors media too. And as wallpaper continues to transcend with its revival, we’re thrilled that our PR client, wallpaper company Galerie, decided to create a wallpaper that consists of iconic photographic images of the Hollywood movie star, which has resulted in fantastic coverage across various interiors publications and online too.

With a simple yet effective PR activity that entailed the creation of an inspirational press release featuring a stylish lifestyle image, our PR division was able to successfully capture a cross section of press attention. Having featured within printed titles and online such as Real Homes, Ideal Home, Irelands Homes Interior & Living, Room Envy (25 Beautiful Homes Blog) and UKTVLoveHome.co.uk with more scheduled inclusions to come, it just goes to show that inspiring photography is a must-have for PR success and maximum exposure. Combine this with the strong relationships that our PR division has with journalists from a range of print, broadcast and online titles and it’s proven that the simplest of PR activities can be just as successful.

www.galeriewallcoverings.com

Jasmine Silk (www.jasminesilk.com) has appointed The White Room to develop and handle the PR consumer campaign for their premium quality silk collection of bedding and accessories. Established in China in 1982, Jasmine Silk successfully expanded in 2008 and launched their luxury range online in the UK. The White Room will support the growth of the brand within the UK market with an effective campaign set to strengthen the positioning of Jasmine Silk as a leading supplier of the finest quality silk products for the home amongst the interiors and lifestyle press. Sourced from the most prized silkworms from the Bombyx Mori Moth, the sumptuous silk is produced from 100% Grade A long-strand Mulberry Silk that results in exceptionally smooth yarns for optimum comfort.

To target the UK consumer, The White Room has just completed the design and room set photography. Utilising the photo studio located on the ground floor of the four-storey property, The White Room was able to provide Jasmine Silk with a cost effective solution for photographic that will play an integral part in the overall marketing campaign. Designed with a luxurious hotel-style feel, each image boasts simplicity with a neutral setting to emphasise the lustrous finish and overall USP of the product.

The White Room offers a complete commercial photography service from set design, interior design, set building, decorating, styling, photography and art direction. In addition, the in-house retouching, photographic image manipulation and proofing offer our clients the highest standards of a photographic service.

For further examples of The White Room’s photography, visit our portfolio section: http://www.inthewhiteroom.com/photography/portfolio.php

The White Room is excited to have been selected to handle the consumer PR campaign for creative lighting specialists, Heathfield & Co. Established in 1977, the brand has grown to become a leading UK decorative lighting manufacturer with a comprehensive range of table, desk, wall, floor and bathroom lights. Their striking collection features contemporary and classic lighting solutions from ceramic lamps and finely sculpted metal lights inspired by nature, to fully blown glass designs in an array of beautiful colours.  Heathfield & Co continues to have a very strong creative focus and its design team continually works to develop striking lighting solutions for clients all over the world, with prevailing designs that marry style and presentation with high quality craftsmanship.

The White Room’s PR division will keep Heathfield & Co in front of the interiors and lifestyle media through the creation of bi-monthly influential press releases, handling all press enquiries as well as identifying relevant features and key opportunities for gaining maximum exposure.

www.heathfield.co.uk