The White Room has just successfully completed the new 2012 catalogue for experts in home décor, www.gallerydirect.co.uk. Tasked for the consecutive year to create inspiring photography, design and produce the new catalogue, the 200-page brochure showcases Gallery’s impressive product range of diverse mirrors, unique wall art, essentials, furniture and accessories. New to the catalogue this year is the Furniture and Accessories section, which has been styled to blend seamlessly with all existing Gallery sections. This year, our design team have brought the catalogue up to date and created an on-trend brochure that reflects 2012 stylish living and the quality of Gallery’s collections. With an exceptional eye to detail and instinctively knowing what will work, The White Room have produced a catalogue that is creative, flows beautifully and is effective in encouraging retailers to purchase Gallery’s products.

Over 280 separate new lifestyle images were shot in our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions. The White Room’s photography division was presented with a selection of new product samples for 2012. From this, our team developed an overall interiors theme and colour direction for the catalogue to complement Gallery’s overall range. Up and coming predicted colour trends for the forthcoming year were analysed, which resulted in an on-trend, restrained colour palette that reflects the consumers move away from over the top design towards a more pared-down, softer style. Working with the client to understand their products, inspirational mood boards with carefully selected wallpapers and accessories were produced and presented to the client to give an insight into the photography direction.

Our own in-house photographic studio offers a sufficient amount of flexible space for 5 to 6 individual mini room sets to be on display and decorated at one time. With minimal set building required, this is a cost effective solution that allows clients great flexibility with the range of shots created, as well as in relation to sequencing photography as products arrive from the manufacturers for an efficient result.

For further details and examples of previous photography undertaken by The White Room, follow this link: http://http//www.inthewhiteroom.com/photography/

Since the British blockbuster ‘My Week with Marilyn’ hit cinema screens back in November 2011, it’s no wonder that the iconic Marilyn Monroe has been hugely popular amongst the homes and interiors media too. And as wallpaper continues to transcend with its revival, we’re thrilled that our PR client, wallpaper company Galerie, decided to create a wallpaper that consists of iconic photographic images of the Hollywood movie star, which has resulted in fantastic coverage across various interiors publications and online too.

With a simple yet effective PR activity that entailed the creation of an inspirational press release featuring a stylish lifestyle image, our PR division was able to successfully capture a cross section of press attention. Having featured within printed titles and online such as Real Homes, Ideal Home, Irelands Homes Interior & Living, Room Envy (25 Beautiful Homes Blog) and UKTVLoveHome.co.uk with more scheduled inclusions to come, it just goes to show that inspiring photography is a must-have for PR success and maximum exposure. Combine this with the strong relationships that our PR division has with journalists from a range of print, broadcast and online titles and it’s proven that the simplest of PR activities can be just as successful.

www.galeriewallcoverings.com

Jasmine Silk (www.jasminesilk.com) has appointed The White Room to develop and handle the PR consumer campaign for their premium quality silk collection of bedding and accessories. Established in China in 1982, Jasmine Silk successfully expanded in 2008 and launched their luxury range online in the UK. The White Room will support the growth of the brand within the UK market with an effective campaign set to strengthen the positioning of Jasmine Silk as a leading supplier of the finest quality silk products for the home amongst the interiors and lifestyle press. Sourced from the most prized silkworms from the Bombyx Mori Moth, the sumptuous silk is produced from 100% Grade A long-strand Mulberry Silk that results in exceptionally smooth yarns for optimum comfort.

To target the UK consumer, The White Room has just completed the design and room set photography. Utilising the photo studio located on the ground floor of the four-storey property, The White Room was able to provide Jasmine Silk with a cost effective solution for photographic that will play an integral part in the overall marketing campaign. Designed with a luxurious hotel-style feel, each image boasts simplicity with a neutral setting to emphasise the lustrous finish and overall USP of the product.

The White Room offers a complete commercial photography service from set design, interior design, set building, decorating, styling, photography and art direction. In addition, the in-house retouching, photographic image manipulation and proofing offer our clients the highest standards of a photographic service.

For further examples of The White Room’s photography, visit our portfolio section: http://www.inthewhiteroom.com/photography/portfolio.php

The White Room is excited to have been selected to handle the consumer PR campaign for creative lighting specialists, Heathfield & Co. Established in 1977, the brand has grown to become a leading UK decorative lighting manufacturer with a comprehensive range of table, desk, wall, floor and bathroom lights. Their striking collection features contemporary and classic lighting solutions from ceramic lamps and finely sculpted metal lights inspired by nature, to fully blown glass designs in an array of beautiful colours.  Heathfield & Co continues to have a very strong creative focus and its design team continually works to develop striking lighting solutions for clients all over the world, with prevailing designs that marry style and presentation with high quality craftsmanship.

The White Room’s PR division will keep Heathfield & Co in front of the interiors and lifestyle media through the creation of bi-monthly influential press releases, handling all press enquiries as well as identifying relevant features and key opportunities for gaining maximum exposure.

www.heathfield.co.uk

Luxury online retailer specialising in organic homewares, The Fine Cotton Company, is delighted to have been awarded Silver Award for Best Eco Product with their Seville Organic Bed Linen Collection at the eighth annual House Beautiful Awards, held on 10th November 2011. As the only homewares company within this category, The Fine Cotton Company was up against renowned household white good super brands such as Bosch, Samsung, Siemens and Beko, yet still managed to compete with their eco-friendly attributes.

Founder Jane Robson at The Fine Cotton Company says: “It’s such an honour to be nationally recognised and awarded for our Organic Seville Bed Linen Collection. We’re extremely passionate about delivering an ethically superior service where quality and value are equally important, so its’ fantastic to have the support and backing of a prestigious House Beautiful Award, particularly when the organic homewares market is more competitive than ever.”

Currently the highest thread-count within the UK market in a 600 organic cotton sateen, the superior yet affordable Seville Organic Bed Linen Collection is the elite of organic bedding. Boasting premium quality with the beautiful sheen and fabulous drape of sateen, Seville combines environmentally friendly benefits together with a high thread-count that results in an ultra smooth finish for the ultimate indulgence. Ethically produced without any harmful chemicals or pesticides, Seville is also certified by GOTS, the Global Textile Standard whilst all dyes used are approved and certified by Oeko-Tex. This assures that textile products are free from harmful levels of more than 100 substances known to be detrimental to human health.

The Fine Cotton Company, along with all other winners, will be included in a special supplement for House Beautiful, which will accompany the March 2012 issue.

www.thefinecottoncompany.com

The White Room are pleased to announce their new PR client, Light & Space Interior Design Co. Selected to launch the new web-based company, The White Room will work closely with Light & Space to develop an effective consumer PR campaign to broadly target the interiors and lifestyle media.

Light & Space Interior Design Co, www.lightandspace.co.uk, is a new web-based company that specialises in eDecorating (online interior design) for budget-conscious consumers, offering fixed price, bespoke design services that help clients achieve the interior style that suits their particular lifestyle, design taste and budget, wherever they live.

Light & Space is the brainchild of Linda Levene, founder and principal designer, who has enjoyed over twenty years of success as a commercial designer, working in fashion, furniture and interior design. Linda wanted to find a cost effective and convenient alternative to the traditional interior design route (too often the exclusive domain of only the very wealthy), and offer a broader reach of services that would be more about satisfying specific individual client requirements than enforcing a stringent style dogma.

Home improvement can be a minefield of expensive décor mistakes. The range and different price levels of furniture, accessories, fabric, wallpaper and paint choices available can be bewildering. Linda and her team at Light & Space are on hand to make professional style edits, advising on important purchase decisions, ensuring clients keep on budget. The Light & Space service is delivered within a month of placing your order online. The client then has the convenience and flexibility to set their own timescale to complete their interior design project, buying the recommended items online, at their own pace.

Light & Space delivers everything you need to bring your décor dream to life, delivered in a special ‘DesignBox’ straight to your door. This saves valuable time, avoiding the necessity for shopping trips and costly site visits – the working practice routinely employed by many interior designers. Light & Space recognises the broad appeal of Light & Space, there are no home visits, so the client can be based anywhere in the UK.

The PR campaign will be specifically tailored to build the brand and deliver a strong product message to successfully position Light & Space within the interiors and lifestyle press. The White Room will explore a variety of communication channels including national broadcast as well as regional press with the aim to generate a sufficient and consistent amount of press interest.

www.lightandspace.co.uk

The White Room is excited to announce they have been appointed to handle the national consumer PR campaign for SofaSofa, the UK’s largest online sofa retailer. SofaSofa has been supplying an outstanding range of hand-produced, high quality sofas at affordable prices since 1981, which is why it isn’t surprising that the brand impressively sells over 1000 sofas each week. Offering a comprehensive collection of over 60 beautiful and comfy sofa styles, each made-to-order piece is exclusively made in the UK. The company’s bespoke workshops are based in South Wales where SofaSofa are committed to meeting the highest standards for guaranteed comfort – just as they have done for the past 30 years.

As a monthly PR client, our PR division aims to develop brand awareness across the homes and interiors media by targeting relevant features and key journalists with SofaSofa’s extensive collection. Newsworthy and engaging press releases will also be created to support the PR campaign, helping keep the brand at forefront of the media’s mind.

www.sofasofa.com

Making it incredibly easy to order the perfect space saving home storage solution, simply measure the height and width of your wardrobe area and Deane Direct will do the rest. Their sliding wardrobe doors are designed especially for you, all custom made to fit your space exactly.

www.deanedirect.co.uk

Having recognised a niche gap in the market for children’s wallpapers, Hibou Home has created a sophisticated, high-end collection of enduring wallpaper designs that capture an enchanting narrative feel. The White Room has been selected to develop an effective PR consumer campaign that will launch and successfully position Hibou Home in the press.  With the aim to develop brand awareness throughout the home interiors and lifestyle media, The White Room’s PR division will target suitable features to build credentials on a national scale.

Already snapped up by Liberty in London, we’re confident this gorgeous collection will make its mark!…

www.hibouhome.com

The White Room has just completed the launch of Self & Hale, a high-end furniture brand who produce exceptional handmade Perspex® pieces for a worldwide client base. To highlight the superior design credentials of the new furniture company, The White Room has created stylish branding and on-trend marketing support that will remain consistent throughout all communication channels. Responsible for designing and creating a new brand identity and website for Self & Hale, our design team has also undertaken smart distinctive photography to reflect the quality of the furniture and overall identity of the brand.

Self & Hale specialise in the design and manufacture of innovative collections that reference the traditions of the ‘Shaker’ and ‘William and Mary’ periods of furniture design. In addition to establishing their own collections, Self & Hale also work with clients on bespoke commissions and one-off projects.

To accompany the creative development, The White Room’s PR division has launched Self & Hale to key media contacts to coincide with the company’s presence at this years Decorex show in London.

www.selfandhale.com