To increase the exposure of Crown Imperial within the home interiors and lifestyle media, The White Room has recently positioned Crown Imperial as market leaders. The White Room has sought relevant consumer features and harnessed Crown Imperial’s expertise to achieve positioning in another dimension of the press.

The expertise will push Crown Imperial’s brand credentials to the consumer audience whilst the consumer media will help to drive footfall to the retailers who sell Crown Imperial kitchens.

The White Room’s photography division has just completed the design and creation of stylish room set photography for Leather Chairs of Bath, manufacturers of hand-dyed leather chairs. Utilising the classic shape and beautiful natural finish of the product, the brief was to create a selection of distinctive photography that echoes elements of current trends within the interiors industry. From shabby chic and classic settings with a vintage vibe, to room sets with a rough luxe and bohemian feel, props were carefully selected to complement and highlight the authentic finish of the leather furniture. Appealing to a diverse market, the simple yet striking combination of white walls and traditional wood flooring presents the leather chairs as the main focal point in each image.

Here at The White Room, we have our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions. We work with our clients to understand their products values and create on-trend and valuable photographic images that communicate their desires to their target market.

Specialists in crafting the finest solid wood furniture, Oficina Inglesa, has appointed The White Room to run an ongoing national consumer PR campaign to support the company’s recent UK launch online and in London. Achieving notable acclaim across five continents with a reputation for designing and manufacturing a high end range of French influenced handmade furniture, The White Room’s interior and lifestyle PR division aim to increase brand awareness and credentials in the UK through coverage generated in the home interiors and lifestyle press.

Offering a full range of timeless, superior furniture, customers are spoilt for choice with a collection that comprises over 600 beautiful, yet affordable pieces. With a comprehensive choice of over 32 standard wood finishes, furniture is available in a range of carefully selected solid woods including Walnut, Cherry, Oak and Mahogany.

In addition, their unique bespoke offering allows for any of the high quality pieces to be customised to meet individual requirements at no extra charge. To suit any customer requirement, all existing wood finishes can be matched, new ones can be created and a combination of woods can also be used in one piece. Oficina Inglesa also offers the choice of an extensive variety of fabrics, finishes, colours and handles to complement an exclusive creation. Their incomparable, highly personalised bespoke service allows furnishings to be altered up to 20% smaller or larger in size to ensure any piece fits perfectly into any space.

www.oficinainglesa.com

British interior designer, Samantha Johnson, has selected The White Room’s PR division to create and develop an effective PR campaign to boost her profile as an interior designer within the homes interiors and lifestyle media. With over 12 years of solid industry experience, Samantha trained at the Design School in London before setting up her own interior design practice, Samantha Johnson Interior Design, which has led her to work on an impressive portfolio of generously sized family homes, and holiday retreats in the UK and abroad for international clients as well as small office and leisure spaces including spas and shops.

Recognised for creating adaptable, contemporary and classic interiors for large family homes worldwide, her projects are based on one simple principle; that family homes can, and should, be beautiful places. With projects ranging from full scale residential designs to styling problem rooms, Samantha, a mum of two, understands the realities of family life and believes that by focusing on how you live as well as the spaces you live in you can bring order, clear purpose and above all beauty to every room.

The White Room has specifically tailored the PR campaign to showcase Samantha Johnson’s projects within leading publications, with the aim to develop Samantha’s reputation and identity in the press. Her design knowledge and expertise will also be used as an effective tool within the campaign, which will allow The White Room to target relevant features with expert comment and tips from Samantha.

www.samanthajohnsondesign.com

The White Room has just completed the creative for a new Topps Tiles media campaign. Full-page adverts have been designed to run through a selection of home interior magazines and weekend supplements.

The campaign has been shaped to promote the extensive range of tiles available, as many consumers still remain to perceive Topps Tiles as a low budget retailer with a limited range even though they offer excellent choice at great prices.

Each advertisement incorporates a selection of tile lifestyle images that reflect popular trends and styles within home interiors. These adverts have been designed to inform readers that Topps Tiles offer tiles that suit every taste and all interior schemes.

The White Room has just completed Heathfield & Co’s stunning 220-page brochure for 2011 which showcases a diverse collection of lighting solutions. Tasked to design and produce the catalogue, The White Room was also responsible for the creation of inspiring photography to suit Heathfield’s stylish product range. Designed with a high-luxe feel to reflect the collections, this brochure groups lighting solutions together including wall lights and table lamps, which allows end-users to browse through the catalogue with ease.

Recognised for supplying both contract and consumer lighting, the photography has been created to appeal to leading interior designers as well as today’s savvy customer. Influenced by luxurious hotel styles, our photography division sourced chic fabrics and wallpapers from 2010 collections to ensure each room set was on-trend and equally distinctive.

Here at The White Room, our designers and photographers are under one roof which means we work together alongside our clients to understand their product values in order to create design-led and valuable photographic images and a brochure that communicates effectively to their target market. Our own photo studio house located on the ground floor of our four-storey property allows our team to create outstanding results without restrictions.

We’re thrilled to announce Topps Tiles’ inclusion within The World Of Interiors most recent issue, which successfully features the Metro tile range in their ‘Surface Aura’ feature. Within the media, Topps Tiles has transformed their image, reputation and credibility and the brand is now being acknowledged for high quality with an affordable variation of products as well as excellent customer service. Now highly sourced in tile features, makeovers and news stories in every homes and interiors publication, this exciting achievement illustrates that even the top interiors press now perceive Topps Tiles positively.

Just 18 months ago, The White Room embarked on an effective marketing campaign for Topps Tiles that incorporated new room set photography and a successful ongoing repositioning within the market, through lifestyle and home interiors PR. Changing the perception of the brand is an ongoing process however; Topps Tiles’ reputation is constantly growing and the inclusion within World of Interiors is a true reputation of Topps Tiles’ altered image.

www.toppstiles.co.uk

Siminetti has appointed The White Room to create and develop a PR campaign to increase brand awareness of their luxurious Mother-of-Pearl Mosaic collection. Environmentally sourced from nature’s finest freshwater Mother-of-Pearl shells in Asia, Siminetti’s range features a pearlescent palette of 15 exclusive colour tones that are available in 4 different shapes and sizes including hexagons and circles for a striking finish.

The White Room are excited to introduce the media to Siminetti and look forward to the progression of an effective campaign that aims to build brand awareness and credibility, through home interiors and lifestyle PR.

Sealed with resin for exceptional durability and quality, the range is suitable for walls, floors and many other surfaces providing endless creative possibilities for every interior scheme.

www.siminetti.com

To support the re-launch of Elizabeth Bradley, The White Room was commissioned to re-design and build Elizabeth Bradley’s international website to bring this up to date. Modernising to appeal to both younger and older audiences, our design team gave the website a complete overhaul which now allows users to browse and purchase tapestry kits from the extensive collection online with ease. Utilising simplicity yet sophisticated, the website now provides Elizabeth Bradley with the ability to effectively showcase their products and communicate with consumers through precise information and inspiring photography. Elizabeth Bradley’s ecommerce website retails the range throughout Europe and America.

www.elizabethbradley.com

Galerie Wallcoverings has appointed The White Room’s interior and lifestyle PR division to develop a PR campaign to promote their extensive Grandeco wallpaper collection. The collection consists of over a thousand different wallpapers, creating an exciting range of diverse designs for every decor. With 25 separate ranges that are available in several colour options, Galerie’s striking designs offer countless styles including padded leather, snake skins, city scape and retro glass blocks.

The White Room aim to increase web enquires for wallpaper samples for Galerie who offer a free sample service online where you can select up to six A4 wallpaper samples of your choice that will be sent for the next day.

Colin Long, MD at The White Room says; “This is an amazing collection of wallpapers, Galerie offer an exciting range of designs that will inspire anyone looking to create a stunning interior. Their website is a great place to search for designs and with their free next day delivery of wallpaper samples, we are convinced this brand will make its mark.”

www.grandeco.co.uk