Luxury online retailer specialising in organic homewares, The Fine Cotton Company, is delighted to have been awarded Silver Award for Best Eco Product with their Seville Organic Bed Linen Collection at the eighth annual House Beautiful Awards, held on 10th November 2011. As the only homewares company within this category, The Fine Cotton Company was up against renowned household white good super brands such as Bosch, Samsung, Siemens and Beko, yet still managed to compete with their eco-friendly attributes.

Founder Jane Robson at The Fine Cotton Company says: “It’s such an honour to be nationally recognised and awarded for our Organic Seville Bed Linen Collection. We’re extremely passionate about delivering an ethically superior service where quality and value are equally important, so its’ fantastic to have the support and backing of a prestigious House Beautiful Award, particularly when the organic homewares market is more competitive than ever.”

Currently the highest thread-count within the UK market in a 600 organic cotton sateen, the superior yet affordable Seville Organic Bed Linen Collection is the elite of organic bedding. Boasting premium quality with the beautiful sheen and fabulous drape of sateen, Seville combines environmentally friendly benefits together with a high thread-count that results in an ultra smooth finish for the ultimate indulgence. Ethically produced without any harmful chemicals or pesticides, Seville is also certified by GOTS, the Global Textile Standard whilst all dyes used are approved and certified by Oeko-Tex. This assures that textile products are free from harmful levels of more than 100 substances known to be detrimental to human health.

The Fine Cotton Company, along with all other winners, will be included in a special supplement for House Beautiful, which will accompany the March 2012 issue.

www.thefinecottoncompany.com

The White Room are pleased to announce their new PR client, Light & Space Interior Design Co. Selected to launch the new web-based company, The White Room will work closely with Light & Space to develop an effective consumer PR campaign to broadly target the interiors and lifestyle media.

Light & Space Interior Design Co, www.lightandspace.co.uk, is a new web-based company that specialises in eDecorating (online interior design) for budget-conscious consumers, offering fixed price, bespoke design services that help clients achieve the interior style that suits their particular lifestyle, design taste and budget, wherever they live.

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The White Room is excited to announce they have been appointed to handle the national consumer PR campaign for SofaSofa, the UK’s largest online sofa retailer. SofaSofa has been supplying an outstanding range of hand-produced, high quality sofas at affordable prices since 1981, which is why it isn’t surprising that the brand impressively sells over 1000 sofas each week. Offering a comprehensive collection of over 60 beautiful and comfy sofa styles, each made-to-order piece is exclusively made in the UK. The company’s bespoke workshops are based in South Wales where SofaSofa are committed to meeting the highest standards for guaranteed comfort – just as they have done for the past 30 years.

As a monthly PR client, our PR division aims to develop brand awareness across the homes and interiors media by targeting relevant features and key journalists with SofaSofa’s extensive collection. Newsworthy and engaging press releases will also be created to support the PR campaign, helping keep the brand at forefront of the media’s mind.

www.sofasofa.com

Online retailer for made to measure sliding wardrobes has appointed The White Room to develop and market their online brand, Deane Direct. Offering a comprehensive range of contemporary sliding wardrobe doors, wardrobes and kits, Deane Direct has established them self as one of the UK’s leading online retailers for DIY made to measure wardrobe door systems.

Making it incredibly easy to order the perfect space saving home storage solution, simply measure the height and width of your wardrobe area and Deane Direct will do the rest. Their sliding wardrobe doors are designed especially for you, all custom made to fit your space exactly.

www.deanedirect.co.uk

Having recognised a niche gap in the market for children’s wallpapers, Hibou Home has created a sophisticated, high-end collection of enduring wallpaper designs that capture an enchanting narrative feel. The White Room has been selected to develop an effective PR consumer campaign that will launch and successfully position Hibou Home in the press.  With the aim to develop brand awareness throughout the home interiors and lifestyle media, The White Room’s PR division will target suitable features to build credentials on a national scale.

Already snapped up by Liberty in London, we’re confident this gorgeous collection will make its mark!…

www.hibouhome.com

The White Room has just completed the launch of Self & Hale, a high-end furniture brand who produce exceptional handmade Perspex® pieces for a worldwide client base. To highlight the superior design credentials of the new furniture company, The White Room has created stylish branding and on-trend marketing support that will remain consistent throughout all communication channels. Responsible for designing and creating a new brand identity and website for Self & Hale, our design team has also undertaken smart distinctive photography to reflect the quality of the furniture and overall identity of the brand.

Self & Hale specialise in the design and manufacture of innovative collections that reference the traditions of the ‘Shaker’ and ‘William and Mary’ periods of furniture design. In addition to establishing their own collections, Self & Hale also work with clients on bespoke commissions and one-off projects.

To accompany the creative development, The White Room’s PR division has launched Self & Hale to key media contacts to coincide with the company’s presence at this years Decorex show in London.

www.selfandhale.com

To increase the exposure of Crown Imperial within the home interiors and lifestyle media, The White Room has recently positioned Crown Imperial as market leaders. The White Room has sought relevant consumer features and harnessed Crown Imperial’s expertise to achieve positioning in another dimension of the press.

The expertise will push Crown Imperial’s brand credentials to the consumer audience whilst the consumer media will help to drive footfall to the retailers who sell Crown Imperial kitchens.

The White Room’s photography division has just completed the design and creation of stylish room set photography for Leather Chairs of Bath, manufacturers of hand-dyed leather chairs. Utilising the classic shape and beautiful natural finish of the product, the brief was to create a selection of distinctive photography that echoes elements of current trends within the interiors industry. From shabby chic and classic settings with a vintage vibe, to room sets with a rough luxe and bohemian feel, props were carefully selected to complement and highlight the authentic finish of the leather furniture. Appealing to a diverse market, the simple yet striking combination of white walls and traditional wood flooring presents the leather chairs as the main focal point in each image.

Here at The White Room, we have our own photo studio house located on the ground floor of our four-storey property, which allows our team to create outstanding results without restrictions. We work with our clients to understand their products values and create on-trend and valuable photographic images that communicate their desires to their target market.

Specialists in crafting the finest solid wood furniture, Oficina Inglesa, has appointed The White Room to run an ongoing national consumer PR campaign to support the company’s recent UK launch online and in London. Achieving notable acclaim across five continents with a reputation for designing and manufacturing a high end range of French influenced handmade furniture, The White Room’s interior and lifestyle PR division aim to increase brand awareness and credentials in the UK through coverage generated in the home interiors and lifestyle press.

Offering a full range of timeless, superior furniture, customers are spoilt for choice with a collection that comprises over 600 beautiful, yet affordable pieces. With a comprehensive choice of over 32 standard wood finishes, furniture is available in a range of carefully selected solid woods including Walnut, Cherry, Oak and Mahogany.

In addition, their unique bespoke offering allows for any of the high quality pieces to be customised to meet individual requirements at no extra charge. To suit any customer requirement, all existing wood finishes can be matched, new ones can be created and a combination of woods can also be used in one piece. Oficina Inglesa also offers the choice of an extensive variety of fabrics, finishes, colours and handles to complement an exclusive creation. Their incomparable, highly personalised bespoke service allows furnishings to be altered up to 20% smaller or larger in size to ensure any piece fits perfectly into any space.

www.oficinainglesa.com

British interior designer, Samantha Johnson, has selected The White Room’s PR division to create and develop an effective PR campaign to boost her profile as an interior designer within the homes interiors and lifestyle media. With over 12 years of solid industry experience, Samantha trained at the Design School in London before setting up her own interior design practice, Samantha Johnson Interior Design, which has led her to work on an impressive portfolio of generously sized family homes, and holiday retreats in the UK and abroad for international clients as well as small office and leisure spaces including spas and shops.

Recognised for creating adaptable, contemporary and classic interiors for large family homes worldwide, her projects are based on one simple principle; that family homes can, and should, be beautiful places. With projects ranging from full scale residential designs to styling problem rooms, Samantha, a mum of two, understands the realities of family life and believes that by focusing on how you live as well as the spaces you live in you can bring order, clear purpose and above all beauty to every room.

The White Room has specifically tailored the PR campaign to showcase Samantha Johnson’s projects within leading publications, with the aim to develop Samantha’s reputation and identity in the press. Her design knowledge and expertise will also be used as an effective tool within the campaign, which will allow The White Room to target relevant features with expert comment and tips from Samantha.

www.samanthajohnsondesign.com