The White Room has just completed the creative for a new Topps Tiles media campaign. Full-page adverts have been designed to run through a selection of home interior magazines and weekend supplements.

The campaign has been shaped to promote the extensive range of tiles available, as many consumers still remain to perceive Topps Tiles as a low budget retailer with a limited range even though they offer excellent choice at great prices.

Each advertisement incorporates a selection of tile lifestyle images that reflect popular trends and styles within home interiors. These adverts have been designed to inform readers that Topps Tiles offer tiles that suit every taste and all interior schemes.

The White Room has just completed Heathfield & Co’s stunning 220-page brochure for 2011 which showcases a diverse collection of lighting solutions. Tasked to design and produce the catalogue, The White Room was also responsible for the creation of inspiring photography to suit Heathfield’s stylish product range. Designed with a high-luxe feel to reflect the collections, this brochure groups lighting solutions together including wall lights and table lamps, which allows end-users to browse through the catalogue with ease.

Recognised for supplying both contract and consumer lighting, the photography has been created to appeal to leading interior designers as well as today’s savvy customer. Influenced by luxurious hotel styles, our photography division sourced chic fabrics and wallpapers from 2010 collections to ensure each room set was on-trend and equally distinctive.

Here at The White Room, our designers and photographers are under one roof which means we work together alongside our clients to understand their product values in order to create design-led and valuable photographic images and a brochure that communicates effectively to their target market. Our own photo studio house located on the ground floor of our four-storey property allows our team to create outstanding results without restrictions.

We’re thrilled to announce Topps Tiles’ inclusion within The World Of Interiors most recent issue, which successfully features the Metro tile range in their ‘Surface Aura’ feature. Within the media, Topps Tiles has transformed their image, reputation and credibility and the brand is now being acknowledged for high quality with an affordable variation of products as well as excellent customer service. Now highly sourced in tile features, makeovers and news stories in every homes and interiors publication, this exciting achievement illustrates that even the top interiors press now perceive Topps Tiles positively.

Just 18 months ago, The White Room embarked on an effective marketing campaign for Topps Tiles that incorporated new room set photography and a successful ongoing repositioning within the market, through lifestyle and home interiors PR. Changing the perception of the brand is an ongoing process however; Topps Tiles’ reputation is constantly growing and the inclusion within World of Interiors is a true reputation of Topps Tiles’ altered image.

www.toppstiles.co.uk

Siminetti has appointed The White Room to create and develop a PR campaign to increase brand awareness of their luxurious Mother-of-Pearl Mosaic collection. Environmentally sourced from nature’s finest freshwater Mother-of-Pearl shells in Asia, Siminetti’s range features a pearlescent palette of 15 exclusive colour tones that are available in 4 different shapes and sizes including hexagons and circles for a striking finish.

The White Room are excited to introduce the media to Siminetti and look forward to the progression of an effective campaign that aims to build brand awareness and credibility, through home interiors and lifestyle PR.

Sealed with resin for exceptional durability and quality, the range is suitable for walls, floors and many other surfaces providing endless creative possibilities for every interior scheme.

www.siminetti.com

To support the re-launch of Elizabeth Bradley, The White Room was commissioned to re-design and build Elizabeth Bradley’s international website to bring this up to date. Modernising to appeal to both younger and older audiences, our design team gave the website a complete overhaul which now allows users to browse and purchase tapestry kits from the extensive collection online with ease. Utilising simplicity yet sophisticated, the website now provides Elizabeth Bradley with the ability to effectively showcase their products and communicate with consumers through precise information and inspiring photography. Elizabeth Bradley’s ecommerce website retails the range throughout Europe and America.

www.elizabethbradley.com

Galerie Wallcoverings has appointed The White Room’s interior and lifestyle PR division to develop a PR campaign to promote their extensive Grandeco wallpaper collection. The collection consists of over a thousand different wallpapers, creating an exciting range of diverse designs for every decor. With 25 separate ranges that are available in several colour options, Galerie’s striking designs offer countless styles including padded leather, snake skins, city scape and retro glass blocks.

The White Room aim to increase web enquires for wallpaper samples for Galerie who offer a free sample service online where you can select up to six A4 wallpaper samples of your choice that will be sent for the next day.

Colin Long, MD at The White Room says; “This is an amazing collection of wallpapers, Galerie offer an exciting range of designs that will inspire anyone looking to create a stunning interior. Their website is a great place to search for designs and with their free next day delivery of wallpaper samples, we are convinced this brand will make its mark.”

www.grandeco.co.uk

Interiors NEC Birmingham is the UK’s leading interiors trade exhibition. With thousands of key people visiting the show each year, this exhibition has become extremely established and has just taken place for the 26^th consecutive year. The White Room was appointed to develop a marketing campaign to target all areas of the interiors trade to entice them to exhibit at the 2011show in Birmingham.

The White Room proposed a targeted email campaign that was specifically tailored to all areas of the show from flooring, lighting, beds, fabrics as well as generic focus. Each email was designed to influence and entice potential exhibitors predominately through the creation of strong graphical icons alongside factual attendance figures that represented and appealed to the target market.

To support the factual information, each email incorporated a quote from successful exhibitors or key visitors.  This effectively helped to strengthen the message of how the show attracts the right people and is a great place to get your business in front of top relevant and serious buyers. A link to other areas of related interiors interest was also integrated into the email to help build knowledge of the developing show for 2011.

With the targeted market at the forefront of our design team’s minds during the email creation process, The White Room were able to supply direct and influential marketing material in a clear format which successfully attracted a substantial number companies to exhibit at the 2011 show.

As two of our PR clients receive full pages of editorial in the March issue of Essential Kitchen Bedroom & Bathroom, we can’t help but share their delight with you. Leading online retailer of contemporary furniture Amode took prime spot on a full page within the ‘Get the Look’ Peaceful Dreams feature, whilst household name Crown Imperial was spotted adorning a double page spread in the Kitchen Gallery feature – Outstanding coverage for both clients!

Our PR team strives to achieve excellent results for our clients across a cross section of leading titles within the home interiors media. Through great press contacts, we are able to target forthcoming features suitable for our clients’ product to ensure maximum exposure and fantastic coverage.

The White Room has just finished the new 156 page Topps Tiles 2011. It’s rather amazing what you will find at Topps Tiles; in fact, you are guaranteed to find the tile you want with design, quality and affordability in mind. But what most people are looking for is inspiration, and the new brochure has been designed to inspire with creative tiling for every home.

A major change to this year’s was the creation of the new ‘Style Guide’ pages, which offer fresh trend ideas for a broad raft of tastes. Scattered throughout the brochure, each inspiring double page spread features this years interiors trends, and shows how Topps Tiles products can be used to create these incredible looks for the ultimate WOW factor.

The new brochure has also been designed to group tiling areas together, where readers will find a diverse selection of tiles for walls, floors and other surfaces. With over 400 inspirational photographs created in lifestyle settings, these new images show how creative you really can be with tiling. Our photography division produced stylish photography to reflect how amazing tiles can look throughout different interiors.

Going down extremely well with Topps Tiles customers, the 2011 brochure has also made an outstanding impact in the media too! The White Room revealed the new brochure to the homes and interiors press with a teaser Style Guide mailer sent to 200 editors and journalists, which was followed by the 2011 Topps Tiles brochure. Generating a phenomenal response, the new brochure has already resulted in fantastic coverage for Topps Tiles. Receiving interest from a range of leading tiles, our PR team has been bombarded with over 20 requests within 7 days.

Not only ruling the media by gaining an exceptional amount of coverage in leading publications, our client’s Stamp Rugs have also been dominating the screen featuring in not one, but TWO popular TV programmes just one week apart! Adorning the set of Channel 4’s Alan Carr: Chatty Man (17^th January 2011), these iconic handmade rugs also featured on Gok’s Fashion Fix (25^th January 2011) also on Channel 4, covering both the wall and floor of Gok’s Showroom. Not only gaining stamp of approval with an exclusive license to manufacture the rugs from Royal Mail, the collection has also proved to be a must-have for celebs too!

Through a simple yet effective PR campaign, The White Room’s main objective was to develop brand awareness by keeping the rugs at the forefront of the media’s mind on a continual basis, which has evidently resulted in exciting press opportunities across all areas of the media.