Tom Schneider Set to Strengthen Brand with PR Campaign

Designers of perfectly curved furniture, Tom Schneider has appointed The White Room to help build its brand and gain exposure in the homes and interior media. Tom Schneider produces customised and bespoke furniture, all of which is handmade by a team of craftsmen. The products range from beautifully designed shelving and storage to statement dining tables and unusual seating in a large choice of sustainable woods.

Room Beautiful Selects The White Room to Handle National PR Account

Room Beautiful, specialists in wall décor, including mirrors and art, has tasked The White Room with building its online presence in consumer press. Room Beautiful have an extensive range of beautiful mirrors for all homes and interiors. This online retailer has developed and created packaging that allows them to send any of their glass statement mirrors direct to the home.

The White Room Push Liebherr's Core Credentials with National PR Campaign

Refrigeration expert, Liebherr, has appointed The White Room to run a national consumer and trade PR campaign to build brand awareness in the home interest and kitchen specialist media, building on its credentials as a manufacturer of the world’s best refrigeration products. Liebherr offers an impressive range of quality German refrigeration products from wine coolers to state of the art built in fridge and freezer combinations.

Bisque Radiators Commission The White Room to Undertake Brand Photography

Bisque radiators, the UK’s leading designer radiator company has appointed the photography division of The White Room to create stunning new lifestyle photography of the brand for use in its brochure and website. The White Room has designed two interior room sets for Bisque to promote their new ranges of wooden radiators. These unique products offer endless opportunities to use radiators as wall decor. The new room set photography has been designed to reflect the interior styling and give consumers inspiration.

Gallery Expand Their Range

Galley wall decor has had a good 2009. Each year, The White Room design and photograph a new 250 page catalogue which showcases their complete product range of mirrors, wall art, lamps and photo frames. The 2010 collection introduces the development of Gallery’s Pink Camouflage interior accessory range with the addition of four new, on trend categories that appeal and inspire to the modern consumer. Each range reflects a home interiors style and encourages retailers to purchase a larger range of stock. Gallery have also added some statement pieces this year with a new collection of large wall mirrors, creating a focal point in any home interior.

Simpsons Showers Expand into Wet Rooms

The White Room have created a new Lux Elements brochure for Simpsons Showers, part of the Crosswater Group. This brochure was designed and produced within a month to get the product out to the market ready for 2010. Crosswater pride themselves on providing the retail market with up to date marketing communications. The White Room are currently working on developing the brand and adding the new ranges. This will be launched at KBB Birmingham in March 2010.

New 2010 Brochure for Topps Tiles

The White Room has just completed the new 2010 Topps Tiles brochure. After creating a new look last year for Topps Tiles, the 2010 literature continues with the same style but is packed with inspirational photography and offers their customers a great range of new and current tiles. The White Room has designed and created new interiors photography by building multiple sets in their bespoke studio house.

Crown Set to Make a Push on PR

Crown Imperial Kitchens has appointed The White Room to handle their home interiors PR. Crown are one of the UK's leading manufacturers of fitted furniture, offering a comprehensive range of kitchen, bedroom and home office furniture. The White Room have worked with Crown for over 15 years developing their brand through all areas of communication. Crown have an exciting year ahead of them with a wide plan for product development.

The White Room help launch the AT&T Williams new photo products

AT&T Williams team have just launched an exciting range of new online photo products. This online service enables fans to create and build bespoke photobooks, frames, calendars and has 250 limited edition prints per Grand Prix, including 25 signed by Sir Frank Williams and Patrick Head. With access to the AT&T Williams team’s official photo libary you can select and create your very own keepsake or gift of your favourite Grand Prix. The White Room have worked with the official licensee Yophoto to create a new AT&T Williams team ephoto website. This will be supported with an ongoing marketing campaign promoting this new service to fans and F1™ lovers throughout the world. An email and targeted PR campaign will be rolled out to coincide with the start of the new F1™season. Further PR and marketing will support each Grand Prix, working with the motor and lifestyle press to offer unique product competitions throughout the season.

Juliette’s Interiors as Featured on BBC’s Dragon’s Den Appoints The White Room

The White Room is pleased to be working with ultra glam interiors company Juliette’s Interiors as featured on the BBC’s Dragon’s Den. Juliette’s Interiors is a mixed eclecticism of the classic and the contemporary to offer everything to create a glamorous home that leans towards the Baroque and the ornate. A boutique collection of living, dining and bedroom furniture is complemented by a vast collection of sophisticated home accessories, including striking chic Venetian style mirrors, French provincial furniture, dramatic sculptures, luxury lighting and sumptuous soft furnishings.

The White Room have been appointed to increase brand awareness and promote the vast collection of furnishings for the home interior. A national PR campaign will be rolled out amongst the home interiors and lifestyle media.

The White Room Appointed to Manage Flexform Press Launch

The White Room were appointed to launch the press launch of the London flagship showroom in Chelsea Harbour. Famous for its high quality nature and anticipating and interpreting trends, the brand and PR activity attracted key press from titles including The World of Interiors, House and Garden, Living etc, Blueprint, Wallpaper, Idfx and Elle Decoration with secured coverage in most publications.

Increased Sales Leads from New Brochure by The White Room

The White Room was asked to design a new brochure to bring the Topps Tiles range to life. The brief included the design, copy and photography to use for distribution to new and existing customers and for inspirational, in store marketing material. Since the launch Topps Tiles have seen an increase in sales of tiles featured in the new brochure.

Mercury Sold to AGA

In August 2009 Lincat Group plc announced the sale of Mercury to the Aga Rangemaster Group plc. The Group is committed to building the Mercury brand and developing the product range and The White Room have been supporting this epoch with copywriting for the website to reinforce the brand new message.

Design and Launch of Yophoto Website

Online photography and print company Yophoto asked The White Room to revamp the existing website reflecting the expanse of the new product lines. The White Room created and designed the new look and format to reinforce the Yophoto brand, supported by developed direct marketing material.

PR for the Varenna Range of Kitchens Maximises Exposure

The White Room launched the new TWELVE range of Varenna kitchens to the national and regional press. Within two months, fourteen pieces of coverage have been secured including a double page spread in luxury title Utopia Kitchens & Bathrooms Magazine.

Gecco appoints The White Room to help launch its online site

Gecco Interiors, a new online environmentally friendly interiors company has appointed The White Room to help it promote its collection of home interiors products.

Gecco Interiors products are sourced by husband and wife team, Angie and James Kraft. Items chosen to be sold online are genuinely stylish but also environmentally friendly.

The White Room will handle all consumer and trade PR, including the critical launch phase. It will ensure the website is featured in all relevant features.

Amode.co.uk chooses The White Room to promote its online furniture ranges

Online contemporary furniture shop, amode.co.uk, has recently appointed The White Room to replace its incumbent agency.

The White Room will run Amode’s press office, pushing key furniture lines in relevant home and lifestyle media and supporting Amode’s advertising and marketing programme.

The White Room secures first landscape design client

The White Room is now running the press office for landscape gardening brand Outdoor Creations. The company operates across the South of England and the award-winning team delivers stylish and affordable gardens. The White Room secured interest from targeted regional press and within the first month, the PR team negotiated three pieces of coverage in key titles.

Best of the brands: Poliform

The guys behind the annual Elle Decorations Collections named Poliform as one of the 'Best Brands' in the industry. To mark this announcement, Polform was awarded a double page spread to display their latest designs. The article showcased the Park Sofa designed by Carlo Colombo, the Onda Bed designed by Paola Piva and the Gaston armchair designed by Vincent Van Duysen. The Gaston was labeled by Elle Decoration as the Dream Purchase.

Topps Tiles appoints The White Room

Tile retailer, Topps Tiles, has this week appointed home and lifestyle agency, The White Room, to run a national consumer PR campaign. The White Room has been tasked with boosting brand awareness of Topps Tiles and creating opportunities for coverage in high end media. Long celebrated as a value tile warehouse, Topps Tiles is now keen to promote its comprehensive range of natural stone and exclusive tile ranges. The White Room is also developing new lifestyle photography to support the campaign. The images will showcase Topps Tiles’ core ranges and be used in POS throughout their 325 UK stores.

The Observer & The Guardian Showcase Motif Tiles

Motif Tiles took centre stage on a four page photoshoot for the Observer Magazine. Motif were commissioned to tile the floor of the studio whereupon four different room sets were created and the latest home interest products available on the high street were displayed. Two weeks later, the Guardian chose to list Motif Tiles in a feature promoting the use of colour and pattern in the bathroom.

Online PR activity attracted 4306 potential customers for client, Gallery Direct

Gallery Direct attracted 4306 new customer leads following an online promotion. The White Room set up a feature with Periodliviing.co.uk to give visitors the chance to win the Valois Gold Mirror, one of Gallery’s most popular products. Within one month, the activity attracted 4306 entrants and 685 of these opted to receive further information on the brand. These details have been added to the Gallery email campaign to add further strength to direct marketing activity.

The White Room handles launch for Bar & Grill

The White Room was appointed by the Independent Restaurant Company Plc to manage the launch of a new restaurant in Tunbridge Wells. The White Room drafted all press materials, liaised with the press for coverage and handled all invitations. The restaurant opened to a full house and the event made a splash across the pages of key local press. The restaurant continues to thrive and The White Room is often called upon to manage further projects, most recently illustrated when we handled the summer launch of their al-fresco dining area.

PR department rolls out local PR campaign across 25 franchises in the UK

The White Room has developed a PR campaign to target the local media operating around the twenty-five Granite Transformations franchises in the UK. The PR department drafted a PR guide and press release for each franchise. The White Room will act as consultants to the regions as they commence press relations.

Sanderson launch made to measure blinds with 48 pieces of coverage in 3 months

The PR launch for Sanderson’s Made to Measure Blinds Collection generated over 48 items of coverage within a three month PR campaign. The White Room secured half a page of coverage on the ‘Best Buys’ page of Ideal Home. The article cited Sanderson made to measure blinds as a fresh and bright idea for the home.

The White Room achieves first page on Google for online photobook company Yophoto

Yophoto.com, the professional photo book people appointed The White Room to handle an integrated marketing account. The White Room developed their online presence by engaging with their target market through social networks, online product reviews and creating excellent relationships with recognised websites and blogs. This stimulated conversation with consumers, created links and raised brand awareness. Yophoto are now recognised as the UK’s number one professional photobook company.

The White Room wins the account to boost brand awareness for Mercury Appliances

The White Room won a three-way pitch to build brand awareness of Mercury's high end range cookers. Mercury Appliances was established in 2002 and has become one of the UK's most desirable and best performing range cookers on the market. The White Room will look after a re-brand for Mercury, PR, advertising, website development, brochure and consumer communication, with a view to sparking further product interest by tapping into consumers' demand to cook on a high performing range that is also beautifully designed.

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