The Brief

Santa Fe Shutters is a division of a large window dressing company. This new venture offers consumers direct sales for a range of interior window shutters. The Santa Fe Shutters brief was to build on market share. They are in it for the long-term investment and know they have to build the business. The White Room were appointed to handle the advertising campaign.

The Campaign

The window shutter market has many direct and associated companies offering similar window shutters. It was important for Santa Fe Shutters to build their brand as well as generate immediate and ongoing sales.

The White Room created a series of vertical half page adverts that showed the range in different décor settings. These half page ads are appearing in influential media to gain kudos for a new brand in the shutter market. The campaign was also supported with classified adverts in weekend supplement magazines.

Vertical adverts lent themselves to Santa Fe Shutters products. The White Room designed and built simple roomsets and created the décor to suit publication readership. Santa Fe Shutters sell directly to the public. The adverts need to create confidence and show quality.

Sales leads have been generated from telephone enquires or via the website. This campaign has also been supported by a Google keyword advertising campaign.


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.