The Brief

Yophoto produce quality digital photobooks. The White Room was appointed to develop a marketing strategy to launch and develop the brand.

After working with the client for several months The White Room worked on a strategy to establish Yophoto as the professional choice, their product being of the highest quality. The new direction involved a complete redesign of the website and how the brand was positioned.

Advertising Strategy

An advertising campaign has been developed to target professional & amateur photographers. This campaign has been created to build the brand of Yophoto within this market. If it’s good enough for the professional, it’s certainly good enough for the consumer. Full-page adverts are running throughout the year in a cross section of trade and retail publications. The creative consists of ten different photo images with a strong Yophoto blue theme. Each publication has a different ad appearing every month. To support the media campaign The White Room developed the relationships Yophoto have with the professional photographers and feature their work as case studies on the website.

Advertising

Each advert carries the same message, quality photobooks by Yophoto. The adverts show the 4 style/size photobooks available from Yophoto.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.