The Brief

Crosswater work with some of Europe's top designers developing and styling unique ranges to meet today’s aspirations for the bathroom. The White Room were commissioned to create a new corporate identity that would support the business expansion.

Corporate Identity

A new corporate identity was developed; the design was clean and simple and incorporated a graphic of a cross, which is associated with a tap head. The graphic has helped to identify the brand on packaging and in store POS.

Corporate Identity Guidelines

The new Crosswater brand would be used across many areas of communication. A simple corporate identity guideline was created to make sure each area was adhered to. Crosswater’s new head office demonstrates how effectively the identity can be used.

Brand Development

The White Room has worked closely with Crosswater developing the brand across many areas of communications. The literature and photography style reflects the brand and helps cross selling of taps and showers.

Corporate Identity

Crosswater recently acquired Simpsons Shower Enclosures and Bauhaus Ceramics. These new divisions of Crosswater have now successfully adopted the corporate style.


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.