The Brief

Ambiance Bain is a French manufacturer with a strong share of the UK market in bathroom furniture. Their success is partly due to being early players in the rapidly growing UK bathroom industry. The White Room were asked to develop a brochure design to appeal specifically to the UK market that clearly got across the benefits and many options available from Ambiance Bain.

Modular furniture

Aspirational photography and distinctive design are used to sell Ambiance Bain’s stylish modular furniture, resin basins and wet room shower solutions. The design of the brochure draws attention to specific features of the product by the use of detailed images.

Fitted Furniture

Ambiance Bain asked the White Room to create realistic room sets to reflect the smaller size of many UK bathrooms. The design of the brochure includes room plans, details of design features and the choice of colours available. This gives the consumer enough information to plan their own fitted bathroom.

Photography

The new photography needed to appeal to the aspirations of two different customer bases. This was done by ensuring the set design and styling suited the product and target market. Modular furniture was shown in minimal modern environments whilst fitted furniture was shown in ‘realistic’ bathroom sets.

Pricelist

With the pricelist forming an integral part of the brochure, great care was paid to presenting the information in a clear and attractive way. The design features a range of suitable accessories alongside the furniture on each spread to increase the sales value.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.