Brand & Marketing by The White Room, Tunbridge Wells, Kent
Portfolio
Brochure design across 3 major UK brands

The Brief

Crosswater is a major player in the UK brassware market place. Their business has expanded to include Simpsons Shower Enclosures and Bauhaus Ceramics. The White Room were asked to look at designing brochures for each brand that shared a coherent look.

Campaign Idea

The White Room developed a bold creative concept with a single message that could be used for all three brands with different images. This provided unity across the different product ranges and was developed to work in both advertising, POS, exhibitions and the brochures. Campaign idea and campaign planning carried through to brochure design

Design

Crosswater’s brochure is a vital part of their sales process and has been key to their success. It contains prices and shows the entire range of products. This principal was used in the design of the Simpsons and Bauhaus catalogues. Brochure design and production for Bauhaus to increase sales New brochure design for Simpsons to increase sales and position in the market

Photography

New lifestyle photography was required for all three brochures. The White Room used their Interior design expertise to give the sets the latest looks and planned all photography to fit the brochure layouts. Lifestyle photography and cutouts appeared throughout the brochure design Simpsons shower enclosure photography and styling for use in the new brochure


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.