The Brief

The White Room has worked with Heathfield & Co to develop its brand and products appeal. The Objective for the current brochure was to open new markets and appeal to architects and hotel specifiers without alienating the existing customer base of interior designers.

Design

Working closely with the client The White Room proposed a richly evocative and sophisticated mood for the new product photography. All existing products were to be re-photographed in this new style, for which The White Room built special sets.

Photography

Great care was taken with all photography to show the products at there very best. Cutout photography supported lifestyle shots so that specifiers had suitable images to use on their mood boards.

Sales

To be aspirational to top end architects and hotel specifiers The White Room used their knowledge of the UK furnishings market to select the very latest, luxury wall coverings for sets.

The new photography rejuvenated the sales of many of the existing products to such an extent that Heathfield & Co stopped sending out brochures to enquiries, with the products being used in hotel refurbishments both in London and worldwide.


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.