The Brief

Granite Transformations manufacture engineered granite, stone, quartz and glass replacement worktops that fit directly on top of an existing worksurface. The White Room were appointed to handle their national marketing campaign, to build the brand and to generate sales leads for the 25 franchises.

National Campaign

The White Room worked closely with the client to create an integrated marketing campaign that would offer the best return for their annual budget. The White Room has vast knowledge and first hand experience of marketing within the lifestyle market. This campaign operated within media areas that have proven successful for comparable clients.

Advertising

The White Room created a new advertising campaign for Granite Transformations. Lifestyle photography was taken of different worktops to show the endless possibilities available from this unique product.

The advertising campaign was created to build and support the brand and to generate sales leads for the franchisees. A combination of classified and displays ads have been placed throughout the year.

Public Relations

This product is still unique in the market. People do not always understand how it works or even that it is available. PR has helped to build the profile of Granite Transformations. With constant media recommendation, the client has seen a variety of leads coming through from consumers and the trade.

Online Marketing

The website plays a key roll in the marketing of Granite Transformations. It provides product information and local branch details. The White Room operates a key word advertising campaign targeting national and local website searches. This is supported by an ongoing optimisation and online marketing programme to gain organic page rankings on the major search engines. For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.