Brand Identity

Commissioned by the licencee, The White Room was retained to implement an integrated campaign for the new product launch of Sanderson made to measure blinds. It was an exciting opportunity to work on the concept of a new product and see it all the way through to market.

Interior Design

Sanderson fabrics were selected from existing collections and grouped together in colour ways. The White Room designed a bespoke sample book that displayed both larger samples for patterned fabrics and smaller colour swatches for plain fabrics in a stylish and concise way. The fabric samples were displayed alongside the new photography.

Styling & Photography

The Sanderson made to measure blind service offers blinds in a wide variety of styles, from the classical ‘london blind’ (shown right), to the more contemporary panel blind style. The White Room sourced locations for photography for each style for an inspiring lifestyle consumer brochure.

Point of Sale

Specifically produced to support the new product launch at the Zoffany showroom in Chelsea Harbour, point of sale was made available by the sales agents for retailers taking on the new product.

Public Relations

Equally important to a successful product launch is consumer PR, to support enquiries at the retail level and to stimulate new sales leads that can be directed back to local retailers. The White Room were retained for 18 months, during which excellent PR coverage was achieved across top UK home interest publications. 

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.