Yophoto produce quality digital photobooks and calendars. The White Room was appointed to develop a marketing strategy to launch and develop the brand. After working with the client for several months The White Room worked on a strategy to establish Yophoto as the professional choice, their product being of the highest quality. The new direction involved a complete redesign of the website and how the brand was positioned.
Yophoto are different to other photobook companies. They are pioneers in digital printing. It was important to position them as the expert. The White Room developed the relationships they have with the professional photographers and feature their work as case studies on the website. These case studies are also being used for PR. The website has been designed to help optimisation on search engines. The White Room is optimising their site with some amazing ongoing results, achieving page one rankings on the major search engines.
Like any business there is always competition and the photo book market is growing. People have less time to make decisions. The web has enabled people to find and select product and services quickly and efficiently. It is important you are clear in your message and product offer. The simple fact is that Yophoto sell photobooks in 4 different sizes. We have used this throughout the marketing.
Yophoto offer a range of personalised calendars. This product is very popular for a Christmas gift. The White Room has created a seasonal email campaign building up awareness over several months. This has been supported with a consumer PR programme targeting media in the run up to Christmas.
An advertising campaign has been developed to target the professional & amateur photographer. This campaign has been created to build the brand of Yophoto within this market. If it’s good enough for the professional, it’s certainly good enough for the consumer. Full-page ads are running throughout the year in a cross section of publications. Yophoto has seen a dramatic increase in hits with a higher conversion rate since the new campaign has been launched.
For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.