The Brief

Granite Transformations is a worldwide organisation that manufacture and fit worktops that bond over existing work surfaces. Their range consists of engineered granite, stone, quartz and glass. Granite Transformations commissioned The White Room to increase their web presence and increase sales enquires via online marketing.

This online campaign needed to support its 25 franchisees situated throughout the UK.

Google Advertising

As part of the integrated marketing campaign, we focused on the need to supply the franchisees with a steady stream of quality leads. Pay Per Click (PPC) keyword advertising on Google offers an effective and immediate response for sales leads.

We then created individual campaigns for the franchisees that effectively covered every product, location and franchisees business radius combination available. We developed keyword ads with relevant copy. The campaign immediately proved successful both in the quantity but more importantly the quality of leads it was supplying. We provide monthly reports analysing how the campaign is progressing whilst making any seasonal changes that may benefit the campaign. Granite Transformations are extremely happy with its ROI and has since asked for it budgets to be increased. Pay Per Click (PPC) keyword advertising on Google offers an effective and immediate response for sales leads Organic search engine optimisation campaign. We instigated and oversaw the redevelopment of their existing website, with the objective of gaining valuable page ranking within the competitive market of granite worktops.

We looked at how the site fitted in the current marketplace. We applied our expertise to the blend of site architecture, new photography, well placed links and well written, keyword analysed copy. This has had a dramatic effect on the traffic to the site and the ranking providing them with page one position on the major search engines for their chosen keywords.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.