The Brief

Yophoto produce quality digital photobooks and photo calendars. As an online retailer, it is imperative that their site can be found by internet users. There’s no point having a good looking website if no one can find it. The brief was to design, optimise and market the site in order to raise online brand awareness and web rankings on the major search engines, such as Google and Yahoo.

Website Design

The White Room designed and developed a new website to meet Yophoto’s objectives. The new website clearly shows the products Yophoto offer, four sizes of photobooks and two types of photo calendar. A strong call to action runs throughout the site urging the visitor to download the Yophoto software.

The White Room has developed a relationship between Yophoto and the professional photographer and the website now showcases a selection of photobook projects. This is supported with photography and digital printing news as well as customer testimonials.

Search Engine Optimisation

Through our experience of search engine optimisation, The White Room recognises what makes a good website function and more importantly, how it will get found. In the case of Yophoto, we advised on the development of a content management system which relies on sourcing fresh and relevant content.

The White Room understand how the blend of site architecture, well placed links and written copy has a dramatic effect on not only the quality and quantity of traffic received, but also on their search engine ranking. The White Room provided Yophoto with page one rankings on the major search engines for their chosen keywords.

Email Campaigns, Broadcasts Reporting and Monitoring.

The White Room designed and broadcasted a series of carefully planned email messages, working with the client’s existing ‘permission based database’ to encourage further cross selling of their calendar range. This resulted in increased traffic and orders across the board.

All of the activities The White Room carry out, are carefully monitored, analysed and reported in a series of monthly meetings. We encourage open discussion and feedback in order to gain maximum ROI for the client.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.