The Brief

Every detail of over 80 sets was designed, built, styled and photographed for the entire range of Simpsons showers enclosures. To get optimum use of each roomset the parent company Crosswater asked that each set feature different brassware collections which were photographed for the Crosswater tap catalogue.

The Family Range

This is the budget, family range. We chose a fresh, fun colour palette and simple, but striking styling to attract the target market.

The Classic Range

A premium price product that sells mainly to the grey market. We have carefully given the sets a traditional appeal whilst maintaining a modern look.

The Contemporary Range

A new product called Design. This semi-frameless door was given a chic modern look to enable it to compete head on with more expensive competitors.

The Bespoke Range

Top end, these 10mm shower enclosures are made to measure. We were asked to ‘do something different’ to get the brand ‘Ten’ noticed in a crowded market place. For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.