The Brief

To launch Canning & Sheridan as a successful interior design consultancy and retail business within the competitive home interest market.

Canning & Sheridan began as a London based interior designers and in January 2007, opened a retail showroom in Chelsea. The White Room were appointed to develop a PR campaign that would cover the launch stages and build the brand within the media on an on-going basis.

Brand building with PR

Canning & Sheridan recognised they needed to build their profile within the media. The White Room worked on targeting the key publications whose comments would influence the way Canning & Sheridan are viewed by potential customers and the overall market. Working closely with the weekend media, The White Room secured a four-page profile feature in The Sunday Times Style Magazine.

This article gave Canning & Sheridan the kudos needed behind their brand and following on from this success, products from their showroom are shortly to appear in the Mail on Sunday You Magazine.

Further PR has also been obtained in high circulating publications for Canning & Sheridan’s interior design service and the products available in their showroom.

The White Room elevated Ruth Canning's profile with her direct involvement in an interior design feature in Kitchen, Bedrooms & Bathrooms magazine. 


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.