The Brief

To develop the media presence and brand identity of a new venture for an established furniture manufacturer in the UK.

Chris Sharp Cabinets supports centuries old traditional cabinet making with their large range of handcrafted solid oak and walnut furniture. The White Room was commissioned to handle the PR for the brand and worked hard at establishing a strong identity for Chris Sharp Cabinets within the key media. Within months, we had product featured on the cover of Ideal Home Magazine.

Magazine feature

The White Room has a close relationship with a number of Editors on home interest publications. Following a pitch to Ideal Home Magazine, one of the highest circulating magazines on the market, The White Room achieved front page coverage.

Two key pieces from the Chris Sharp range were used for room set photography. Including the front-page feature, The White Room also managed to secure two further pieces of coverage in a main feature within the magazine.

To secure endorsement from leading home and lifestyle publications ensures your product is in the public eye and your brand will be recognised by opinion formers in the industry as the one to watch.


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.