The Brief

As an established worldwide name within the tapestry kit market, the high quality brand lacked the attention it deserved, perceived as a product significantly for an older market. By addressing aspects of their corporate identity through lifestyle photography and re-design undertaken in-house, The White Room has developed an integrated campaign to support the building of credentials on a national scale. With a segmented market, we were able to launch an interiors and lifestyle PR campaign to the national press to support the aspirational brand positioning.

Logo / Brand

The White Room was commissioned to re-design and develop a new identity that would appeal to new and existing customers, as well as support the media push for the company.

Packaging

To ensure a strong message remained throughout all areas of brand development for Elizabeth Bradley, The White Room introduced the new identity to the current packaging style.

Website

To support the re-launch of the brand, The White Room was commissioned to re-design and build Elizabeth Bradley's international website to bring this up to date. Modernising to appeal to both younger and older audiences, our design team gave the website a complete overhaul which now allows users to browse and purchase tapestry kits from the extensive collection online with ease. Utilising simplicity yet sophisticated, the website now provides Elizabeth Bradley with the ability to effectively showcase their products and communicate with consumers through precise information and inspiring photography. Elizabeth Bradley's ecommerce website retails the range throughout Europe and America.

Photography

New room set photography was undertaken to show how Elizabeth Bradley tapestry kits could work in more eclectic interior schemes as well as traditional settings. The White Room has created an extensive portfolio of images that would appeal to new and existing customers. Diverse photography is an important element of the brand perception shaping process, as this has helped to present Elizabeth Bradley tapestry kits in a different light.

PR

Since the national re-launch which only took place in December 2010, Elizabeth Bradley has made a substantial impact within the media as a result of an ongoing interiors and lifestyle PR campaign. With the resurgence of crafts being a key interiors trend, it was important to ensure that Elizabeth Bradley were part of this move. The White Room has worked on changing the perception of the brand through continuous product placement and targeting key features alongside press visits to the main publishing houses and participation within major craft industry campaigns including Craft & Design Month and The Campaign for Wool.

Making a major mark in the press, our client Elizabeth Bradley was successfully chosen to feature on the front cover of Homes & Interiors Scotland and have appeared in other leading publications including Ideal Home, Period Homes & Interiors, Utopia Kitchen & Bathroom and Good Homes, to name a few.

Brochure

A new brochure for Elizabeth Bradley was designed and created to support the new identity and repositioning of the brand. Bursting with stunning new photography, this brochure sees the launch of new collections and has been designed to showcase Elizabeth Bradley's entire collection.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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To find out more call 01892 511867 or email us.