Granite Transformations is a global company offering a unique product and service for kitchen worktops. They offer high performance bespoke granite, stone and glass worktops that fit on top of an existing work surface. They have over 60 different colours to choose from and can transform a kitchen surface in just one day.

The White Room has been appointed to work on the national marketing that supports the UK network of Granite Transformations franchises.

Create unity through national and local advertising

Research has shown that the target market are women aged between 40-65. This market do not want the hassle or mess of major upheaval within the kitchen. Granite Transformations offers a quality product and service that will transform their kitchen overnight. The White Room created a softer campaign using women who have had a new worktop fitted instead of replacing the whole kitchen. These adverts also carry a new mark promoting maximum style - minimum hassle, fitted in one day.

National advertising campaign

The White Room runs an advertising campaign in weekend supplement magazines. The adverts are also used for local franchise advertising in quality regional press. Granite Transformations benefits from outstanding customer comments, receiving many letters and emails.

Local Advertising Campaign

Local advertising using the same creative as the national campaign. These adverts promote the local Granite Transformations website address. The White Room has created individual web pages for each franchise linked to the main site. These have customer comments, showroom and staff photos, online brochure, maps and email enquiry form. Each franchise has a direct weblink to their page which they promote on the advertising.

Individual POS package

A POS campaign has been created by The White Room to promote the hidden benefits of Granite Transformations. These posters are used within the showroom and on the window area, offering the local franchise a complete package of messages and sizes to suite their business. The posters are digitally printed to order and have the option of using their weblink.

Communication

The White Room have worked on creating literature which has been been branded with each franchises details and weblink. For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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To find out more call 01892 511867 or email us.