Public Relations

Poliform offers the best in Italian design. The brand is synonymous with a luxury lifestyle and is the result of careful collaboration with the most prestigious Italian and international designers and architects in the industry.

Poliform approached The White Room to build their brand awareness and generate enquiries for the London flagship store.

Recent Press Coverage

The White Room has excellent contacts within key national media and has developed a campaign that delivers regular, on-message coverage in target homes and interiors publications.

Within the opening months of press activity, The White Room achieved press coverage in Elle Decoration, House & Garden, Homes & Gardens, Grand Designs, Living Etc, The Guardian Weekend and The Sunday Times Style Magazine.

Wallpaper

A Wallpaper interiors feature "Closet King" photographed in Poliform's London flagship store in the Kinds Road.

Elle Decoration

The White Room secured four separate entries for Poliform in the September edition of Elle Decoration. Three pieces of the collection appeared in a series of room sets for a feature entitled White & Bright. The spread shown above features Poliform’s Artone Due dining table designed by Paolo Piva. The spread shown above features Poliform’s Onda bed designed by Paolo Piva.

The World Of Interiors

The White Room has secured many product placements for Poliform in a impressive list of homes and interior publications.

Grand Designs

The Poliform Sydney Wardrobe was awarded the front page for the Style Editors pick of the best wardrobes.

For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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