The Brief

Restall Brown & Clennell was founded in 1905 with the aim of designing, crafting and selling top quality English style furniture. Their luxurious hand-made furniture now graces many international city institutions, palaces, private residences and embassies. Their client base ranges from private customers through to interior designers.

RBC commissioned The White Room to work on developing and marketing the brand to support the growth of their historic UK manufacturing business.

Branding

The White Room worked closely with RBC to develop the brand.

A new identity was created that retained the traditions and heritage of the company and supported the quality and expertise of the products. The new design has to work alongside the development of their range as they create and produce new collections.

Photography

With a back catalogue of over 500 pieces of furniture, RBC has an impressive range. The White Room recommended and implemented new photography. We selected pieces from the range and created stylish room sets that captured the beauty and quality of their furniture. This photography was used across all marketing communications.

Website

The new website had to meet the growing demand for detailed product knowledge across the complete range. It was important to create a website that strongly positioned the Restall Brown & Clennell brand as well as giving individual control over product search and selection. This has proved invaluable for interior designers and ongoing clients.


For information on how The White Room can develop a brand and marketing strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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To find out more call 01892 511867 or email us.