bathroom group branding - crosswater.
Leaders in bathroom design, the Crosswater Group has become one of the most pioneering companies in the UK with three distinctive prevailing brands: Crosswater, Simpsons and Bauhaus. Over 15 years, we have ensured that each and every area of the company has remained current and up to date, from branding and website design to internal marketing and creative direction.
distinctive branding design.
corporate identity guidelines specify how the logo can be used within publicity material, for both external and internal use.
a distinctive logo design will make a brand instantly recognisable. The crosswater cross, designed by us, has been integrated into all areas of the business, from product packaging to transport vehicles.
a fully responsive design, the group’s website combines inspirational content with simple navigation and a concise layout to provide an efficient and easy-to-use site.
Inspirational advert campaign design
Consumer and trade marketing for the Group shows how the branding works across all areas of marketing and communications.
Crosswater introduced a new range of bespoke bathroom digital products. As part of the launch, we created a standalone identity, website and brochure, so that the product could be marketed separately to new sectors.
An individual brand identity for Simpsons showers’ own shower glass protector, Simpsons Clear, is applied throughout marketing communications and after sales material.
A cutting-edge kitchen brassware range, Cucina is the latest addition to the Group’s brands.
Crosswater’s professional range, Mike PRO is targeted at architects, the leisure industry and specifiers.