full-service marketing campaign.
what we did.
Using an omnichannel approach, we were able to reach CTD’s target audience at several touchpoints, ultimately leading to online and in-store sales.
Joining all areas of marketing, from content creation and PR to tailored social, SEO and blog writing. We worked on the following areas for CTD Tiles:
- PR
- Influencers
- Organic & Paid Social Media
- Google Adwords (PPC)
- SEO, Blog Writing & Outreach
- Photography
- Campaigns
- Content Creation
the results.
Delivering a full-funnel social media strategy, influencer marketing, PR campaigns and SEO creates the perfect combination to continuously drive brand awareness, engagement and online and offline sales.
The results speak for themselves – we successfully achieved number one on Google rankings for CTD’s four key terms. The brand’s digital presence has also seen significant growth ultimately leading to an increase in sales.
the power of pr.
Building relationships with journalists, influencers and media outlets is essential to achieving a successful marketing campaign.
A solid presence enhances trust, credibility and long-term success. Here are a few examples of what we have achieved for CTD Tiles below:
print. Sunday Times Home - circulation 800k
online. The Times Online 881k monthly unique viewers
social media. The Times Property social media, combined followers of +500k
influencers - using real people to connect brands with new audiences.
A dedicated influencer campaign involving gifting and sponsored activity helped to build huge brand awareness for the CTD Tiles brand. This not only helped generate brand awareness, it also provided valuable assets to share on the CTD Tiles social media platforms.
social media - making your brand stand out from the crowd.
Building brand awareness for CTD Tiles across all relevant social platforms was a key part of the overall campaign. It was a way of reaching people before and during the buying process and ensuring CTD Tiles were in the mix when people came to make a buying decision.
We managed all aspects of the social media campaign across Meta, Pinterest and most recently, TikTok. This included planning and strategy, organic posting on each channel, paid advertising across the board, community management (we’re the go to people for all things tile related!) and last but not least, creating engaging content to use organically and within the paid campaigns. Our team are knowledgeable on the product range and acted as an extension of the CTD Tiles team. We also assisted CTD on LinkedIn to promote recruitment for the business.
seo - making the brand visible.
A key objective for the SEO campaign was to secure page one listings for top generic terms such as: Bathrooms Tiles, Kitchen Tiles, Wall Tiles and Floor Tiles. This was to increase traffic from generic SEO keywords and develop the overall visibility of the brand.
In one year the campaign achieved…
Page one listings for all target and generic terms (Bathroom Tiles, Kitchen Tiles, Wall Tiles, Floor Tiles, Tiles, Tile Shops)
+50% growth in top 10 listings
Over 1 million extra generic keyword listings in Google every month
+25% growth in SEO visitors
Largest revenue online channel
blog writing & outreach - supporting online searches.
Blog writing and outreach is fundamental for content marketing, branding, SEO and audience engagement. Well-written blog posts can be optimised for specific keywords and phrases that your target audience is likely to search for.
As part of our marketing campaign for CTD Tiles, we created informative, keyword rich content and carried out specialised outreach to build high-quality and relevant backlinks to the CTD Tiles website.
ppc - being present where people are actively looking to buy.
In one year the Google AdWords campaign achieved…
*2022 results. Store visits are based on data from users who have turned on Location History and have previously clicked through via a PPC advert.
trend-led and stylish photography.
We’re all about staying on top of the latest trends and styles! Our photography and creative direction are not only totally relevant now but also have that timeless quality that ensures they’ll stay fresh and useful for years to come.
creating an impact with campaigns.
Creative direction, photography, content production and channel execution - we do it all!
Our main focus is to create a strategy and campaign direction that aligns with the overall objective and really connects with key audiences.
From nailing the perfect photography to crafting the right messaging, all the way to delivery, we consider each stage carefully. Take a look at the latest campaign we delivered for CTD Tiles.
looking for someone to take over your marketing?
If you need a team of interiors experts to take your marketing to the next level, contact our team to discuss your requirements. We can’t wait to hear from you!