creator day campaign.
Working with creators can be extremely valuable for brands.
From generating inspirational imagery and content to increasing brand reach and awareness, our dwell creator campaign was a success on numerous levels.
The purpose of the campaign was to increase dwell’s brand awareness, introduce the brand and products to new audiences and create more inspiration, trend-led content - and we certainly achieved that!
we worked with three creators to bring the campaign to life.
what we did.
Our strategy was to work with creators with a high and engaged following to create inspirational content to inspire fans of the brand and new customers with fresh ideas. By working with creators with different interior styles we were able to show the variety of products offered by dwell and how they can be styled.
From planning and influencer outreach to management and execution, we did it all!
Secured and managed creator collaboration from outreach and liaison to final content coordination
Hosted three creators at our in-house studio where they styled and shot their own dwell sets
Ran a dedicated 6-week campaign across dwell’s social channels and the creators’ channels
Shot an incredible amount of footage and content for dwell’s social channels
Used the photography for PR, marketing, blogs, lookbooks and more!
the results.
The social campaign through the creators’ platforms alone achieved:
530.5k
Accounts Reached
14k
Actions Taken
(Saves, Comments, Likes, Shares, Link Clicks)
312.5k
Plays on Reels & TikToks
behind the scenes.
Behind the scenes video shot and edited by In The White Room, for use on dwell’s YouTube, social channels and website.
engaging, styling content shared on the creators’ profiles reached over 500k accounts…
from teaser content in the lead up and behind the scenes on the day…
to edited, engaging Reels and content posted throughout the 6-week campaign period…
the whole campaign provided a huge amount of organic, engaging, shareable content for dwell’s own platforms as well as across the creators’ profiles.
plus...
We’ve achieved some fantastic pieces of PR coverage using the photography from the campaign.
And created inspirational marketing material for dwell in the form of a lookbook.
interested in working with creators?
From tapping into our huge database of influencers to sorting the nitty gritty and managing all the bits in between, our influencer campaigns can help get your brand noticed in all the right ways.
If you want to get your brand and products in front of the right people, get in touch and we’ll chat to you about all things influencers!
Interested? Contact us to see what we can do for you.