Creating a coherant brand image through distinctive images

Crosswater Holdings is a young dynamic company that commissioned The White Room to create modern, eye-catching product photography of their Crosswater range of brassware. Modern styling allowed the products to stand out in a saturated market place.

Crosswater Holdings have recently acquired both Simpsons (shower enclosures) and Bauhaus (basins).

The White Room have successfully updated all of the product and roomset photography and launched a new range of bathroom furniture photographed in contemporary locations for the Bauhaus brand.

Bauhaus - a new product launch

Working closely with Marten Baker at Bauhaus, The White Room planned the production of interior photography for the launch of several new ranges of bathroom furniture and basins. The 140 page brochure combines cut out product shots with inspirational roomsets. The brochure has been tremendously well received by the trade and consumers alike who have been inspired to re-create many of the roomsets.

Crosswater - maintaining a competitive edge

With 268 pages and over 50 product ranges, the Crosswater brochure requires updating annually. The White Room reinvigorated the lifestyle photography to keep the images up to date and provide the trade press with exciting images.

The introduction of new products often invloves photographing new product samples and photographic retouching. Incorporationg the latest interior fashions and trends in roomsets, ensures maximum appeal and the widest possible PR exposure for the product range.

Simpsons - products for the whole market

Supplying everything from budget shower enclosures (Supreme range), minimal walk in enclosures (Design ranges) to luxurious products (Classic range), Simpsons is a major player in the UK shower enclosure market. The White Room designed and photographed roomsets to reflect the aspirations of the target market for each product and to reflect the broad appeal of Simpsons. All of the above brochures have been designed and produced by The White Room's in-house design team.

For information on how The White Room can create inspirational lifestyle photographs for your brand please call Colin Long on 01892 511867 or alternatively click here.