Capturing the breath of a huge product range

Topps Tiles retail over 7000 tiles. They commissioned The White Room to redesign their sales catalogue which is distributed to customers visiting their stores. It has always been an important and valuable sales tool for the business.

The White Room made the brochure more user friendly, informative and inspirational. Products were grouped into sections; Natural Tones, Whites, Greys, Colours, Natural Stone, On Trend and Value Tiles. New product photography and inspirational roomset designs were key in positioning Topps Tiles in a way that consumers would use them in their own interiors.

Generating new sales

The thesis behind photographing a wider selection of tiles in a multitude of lifestyle situations was to show that 'Topps Tiles sell tiles for everyone'. The brochure is now in store and has been enthusiastically received by the staff and initial feedback is that consumers are discovering and ordering a wider selection of products and as a result sales are increasing. All of the above brochures have been designed and produced by The White Room's in-house design team.

For information on how The White Room can create inspirational lifestyle photographs for your brand please call Christopher Barclay on 01892 511867 or alternatively click here.