Benjamin Moore
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Benjamin Moore
benjamin moore - pr campaign.
One of North America’s largest paint brands, In The White Room launched Benjamin Moore to the UK market, securing far-reaching press coverage across a range of consumer, trade and national print and online media.
a comprehensive consumer and trade pr campaign.
Increasing brand awareness through strategic product, image and expert comment placement, the dedicated PR campaign reached a readership of over 24.7 million and 21.6 million online unique users in the first year.
Supporting new showroom openings, trade show participation, events and the highly anticipated Colour of the Year campaigns, In The White Room successfully launched the Benjamin Moore brand into the UK media, generating valuable exposure with relevant audiences.
high-circulating national and consumer pr coverage.
supporting trade coverage to increase market awareness.
