After launching in 2007, Amode appointed The White Room to handle an ongoing national PR campaign in order to strengthen their brand presence and credentials within the home lifestyle sector. Our PR division developed a strategy to target key media, attract a wider customer base and ultimately increase sales.

Amode has benefited from a successful online presence and as a result of an effective PR and lifestyle marketing campaign, they have achieved fantastic coverage across a number of leading interiors and lifestyle titles. Consistently featuring in relevant publications that reach Amode's clientele, coverage has exceeded expectations by making repeat appearances in leading contemporary titles including Elle Decoration, Living Etc and national newspaper supplements.

Having initially launched solely as an online retailer offering quality contemporary furniture, successful coverage led to a considerable amount of requests from customers asking where they can see the furniture featured in the press before purchasing online. With the lifestyle PR objectives met, Amode wanted to gain new grounding and recently opened a retail showroom based in Hammersmith, London. Allowing Amode to expand their business to a wider market, the showroom also supports their online service.

Resembling a two-bedroom show flat, the showroom illustrates Amode's decision to divert back to basics and provide a more interactive shopping experience that supports their online offering. Meeting purchasers' needs to touch, feel and visually see a high end product before buying, the showroom gives a sense of reassurance to consumers whilst evidently illustrating Amode's successful expansion.

As a result of an effective lifestyle PR campaign, Amode have gained a loyal customer base with a taste for design-led quality furniture. The successful business growth and opening of Amodes showroom clearly highlights how an effective PR campaign can increase brand awareness and establish an identity within the lifestyle media. The White Room continues to identify key opportunities within the press that has resulted in essential exposure for Amode that is consistent and appropriate. Our genuine understanding of how the media works combined with our passion and commitment allows our team to meet a client's objectives and develop a strategy specific to their business.

For more information on what The White Room can do for your business, please contact us or get in touch with Colin Long directly on 01892 511867 or email colin@inthewhiteroom.com.