Canning & Sheridan - PR Case Study. Lifestyle PR. The White Room./title> <meta name="description" content= "Discover how The White Room helped Canning & Sheridan with their lifestyle and interior PR needs. Get quality exposure for your lifestyle products today."/> <META NAME="ROBOTS" CONTENT="NOODP"><meta name="keywords" content="Interiors PR, The White Room PR, Home Interest PR, Interiors Public Relations, Home Interest Public Relations, Lifestyle Public Relations, Lifestyle PR, PR, Public Relations"/> <link href="../../css-2009/twr.css" rel="stylesheet" type="text/css" /> <link href="../../css-2009/all-lists.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="container"> <div id="header-logo"><a href="http://www.inthewhiteroom.com"><img src="../images/navigation/the-white-room.gif" alt="The White Room" width="188" height="152" border="0" /></a></div> <div id="header-twr-pr"><a href="http://www.inthewhiteroom.com/pr/"><img src="../images/navigation/the-white-room-pr.gif" alt="Public Relations" width="459" height="152" border="0"/></a></div> <div id="header-page-name"><img src="../images/navigation/page-clients.gif" alt="A list of our clients" width="205" height="152" /></div> <div id="left-nav-container"> <div id="main-nav-container"> <ul> <li><a href="http://www.inthewhiteroom.com/pr/">HOME</a></li> <li><a href="../about-us.php">ABOUT US</a></li> <li><a href="../pr-services.php">PR SERVICES</a></li> <li><a href="../our-people.php">OUR PEOPLE</a></li> <li><span id="active"><a href="../portfolio.php">PORTFOLIO</a></span> <ul id="secondary-links"> <li><a href="portfolio-poliform.php">POLIFORM</a></li> <li><a href="portfolio-topps-tiles.php">TOPPS TILES</a></li> <li id="secondary-active"><a href="portfolio-canning-sheridan.php">CANNING & SHERIDAN</a></li> <li><a href="portfolio-motif-tiles.php">MOTIF TILES</a></li> <li><a href="portfolio-lighting-web.php">LIGHTING WEB</a></li> <li><a href="portfolio-mercury.php">MERCURY</a></li> <li><a href="portfolio-archive.php">ARCHIVE</a></li> </ul> </li> <li><a href="../testimonials.php">TESTIMONIALS</a></li> <li><a href="http://www.inthewhiteroom.com/blog/">BLOG</a></li> <li><a href="../contact.php">CONTACT</a></li> <li><span id="white-link">-</span></li><li id="list-other-services">OTHER SERVICES</a></li> <li><a href="http://www.inthewhiteroom.com/brand-marketing/">BRAND & MARKETING</a></li> <li><a href="http://www.inthewhiteroom.com/photography/">PHOTOGRAPHY</a></li></ul> </div> </div> <div id="main-portfolio-area"><img src="../images/clients/canning-sheridan/canning-sheridan.jpg" alt="Canning & Sheridan Interiors" width="459" height="308" /><br /> <img src="../images/clients/client-canning-sheridan-h1.gif" alt="Canning & Sheridan Interiors" width="609" height="70"/><h1>The Brief</h1> Canning & Sheridan approached The White Room to help them launch their interior design and retail business within the competitive home interest market. <br /> <br /> The White Room devised a PR programme to successfully launch the company and build the brand on an ongoing basis. <h1>Brand Building with PR</h1>The White Room worked on targeting the key publications in order to influence the way Canning & Sheridan was perceived by potential customers. Working closely with the weekend media, The White Room secured a four-page profile feature in the Sunday Times Style Magazine. <br /> <img src="../images/clients/canning-sheridan/style-magazine.jpg" alt="Brand Building with PR" width="459" height="432" /><br /> Further PR has also been obtained in high circulating publications for Canning & Sheridan’s interior design service and the products available in their showroom. In addition, The White Room raised Ruth Canning’s profile via her direct involvement in an interior design feature for Kitchen, Bedrooms & Bathrooms magazine. <br /> <h1>Contact</h1><strong>For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively <a href="../contact.php">click here</a>.</strong><br /><br /> <a href="../portfolio.php"> Back to client list </a> </div> <div id="footer"> <link href="../../css-2009/all-lists.css" rel="stylesheet" type="text/css" /> <div id="footer-links-container"> <ul> <li><a href="http://www.inthewhiteroom.com/pr/">Home</a></li> <li><a href="../about-us.php">About Us</a></li> <li><a href="../pr-services.php">PR Services</a></li> <li><a href="../our-people.php">Our People</a></li> <li><a href="../portfolio.php">Portfolio</a></li> <li><a href="../testimonials.php">Testimonials</a></li> <li><a href="../clients.php">Clients</a></li> <li><a href="../contact.php">Contact</a></li> <li><a href="http://www.inthewhiteroom.com/brand-marketing/">Brand & Marketing</a></li> <li><a href="http://www.inthewhiteroom.com/photography/">Photography</a></li> <li><a href="http://www.inthewhiteroom.com/sitemap.php">Sitemap</a></li> <li><a href="http://www.inthewhiteroom.com/blog/">Blog</a></li> </ul> </div> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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