The Brief

Established furniture manufacturer, Chris Sharp Cabinets, approached The White Room to bolster its brand within the consumer homes and lifestyle media.

In spite of being an established UK brand, Chris Sharp had minimal awareness amongst the consumer press. The White Room developed a campaign to establish a strong brand identity for the company within target media, using its contacts across news and features to secure regular press coverage.

Within months of the campaign starting, Chris Sharp Cabinets was featured on the front cover of Ideal Home Magazine.

Feature-led articles

Securing endorsement from leading home and lifestyle publications ensures your product is in the public eye and will be recognised by opinion formers in the industry as the one to watch. 

The White Room has a close relationship with a number of editors on home interest publications. Following a pitch to Ideal Home Magazine, one of the highest circulating magazines on the market, The White Room achieved front page coverage for Chris Sharp Cabinets.

In addition, we worked closely with style editors to sell in ideas for photoshoots and as a direct result, two key pieces from the Chris Sharp range were used for room set photography.   

Contact

For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

Back to client list