The Brief
Online retailer, Rugz, approached The White Room to help position its sub-brands, Funky Rugs and The Natural Rug Store, as the number one shopping destination for floor rugs.The White Room devised a public relations programme to increase brand awareness and position Funky Rugs and The Natural Rug Store as the best place to go online for rugs.
Overnight Coverage
The White Room had instant success with the PR for Funky Rugs. Within 24 hours, Funky Rugs was featured and recommended in London Lite, a leading London newspaper with a circulation of over 400,000.Media liaison within the monthly titles resulted in an additional eight pieces of coverage in high circulating publications and the editor of Ideal Home singled Funky Rugs out as one of her favourite brands:
“I found the breadth of designs really inspiring and the search for a specific colour or design was easily done using the search facility. I’ve been waiting for a one-stop shop for rugs to use in my shoots and I think I might have found it.”
Ali Bradshaw,
Deputy Style Editor,
Ideal Home Magazine.
Building brand awareness within key media
During the launch phase, over three million consumers read about Funky Rugs and The Natural Rug Store. Each piece of coverage featured key rugs from the range and provided the company’s url for customers to buy direct.Further coverage
The Telegraph magazine featured a bamboo rug from the Natural Rug Store in a full-page home interest feature. The bamboo photography proved very popular when three further magazines requested the image to feature in similar home interest articles. A sisool rug from The Natural Rug Store featured in a rugs and runners article in Country Homes & Interiors.
Brand exposure
The White Room also ran a trade PR programme and increased traffic to The Natural Rug Store website via online reader offers.Contact
For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.Back to client list