The Brief

Gallery approached The White Room with the brief of setting up a proactive press office to promote their extensive range of ornamental mirrors, contemporary wall art and authentic clocks. The key to this campaign was to build brand awareness and increase sales across the board.

Immediate Coverage

The White Room has excellent contacts on home interest publications and national newspapers, frequently liaising with journalists on new and existing clients. As soon as the campaign launched, The White Room secured coverage in leading titles. This included a news piece in the Sunday Times Home supplement and presence in a cover shoot with House Beautiful Magazine.

Client Quote

"I am delighted with the PR service from The White Room. From a standing start, The White Room secured over seven pieces of coverage in either the national press or leading home interest magazines with minimal demand on my own time."

Peter Delaney, Gallery UK

Contact

For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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