The Brief

Lightingweb.co.uk is one of the UK’s leading suppliers of occasional lighting for the home. With a comprehensive range of over 200 designs by names such as Emily Todhunter and Bella Figura, there are designs in the gorgeous Lightingweb collection to suit all interiors.
 
Lightingweb.co.uk approached The White Room to build brand awareness and achieve consumer interest across the national media.

Direct Sales From First-Class PR

The White Room has excellent relationships with journalists on the most influential weekend supplements and presence in such titles often leads to instant sales for the client. The White Room secured outstanding coverage in The Observer Magazine, Stella Magazine and Sunday Times Style and the effect this PR had on product sales became evident immediately. The Hurley Floor Lamp featured in the Sunday Times Style was so popular as a result of PR coverage that Lighitngweb could barely keep up with the demand for sales.

The Sunday Times, Style Magazine

The Sunday Times, Style Magazine

Client Quote

"I am so pleased with the results achieved by our lifestyle PR campaign that I have stopped all classified advertising. As soon as our product is featured in high-end interiors publications such as Elle Decoration, Sunday Times Style and Stella Magazine we see a direct response to sales almost immediately. In fact, we can hardly keep up with the demand for our Hurley Floor Lamps since the product was featured in the Sunday Times Style Magazine last month. New batches of the product literally fly out of the door as soon as they come in and we see several definite new orders each time this lamp is featured in the press. PR gives us a direct return on our investment and The White Room’s PR continues to achieve a cost effective way of obtaining exposure in the UK’s interiors lifestyle and home interest press."

Ben Smith, Managing Director, Lighting Web.

Further Coverage

As well as prompting direct sales from coverage in the weekend supplements, The White Room continues to drive a presence for Lightingweb in the monthly home interest press. Elle Decoration is at the pinnacle of this sector and Lightingweb was most recently featured on the shopping pages. Not only does a recommendation from Elle Decoration communicate the message that Lightingweb is at the top of the design game, but presence in this title also helps to build the brand and increase brand awareness across the top end media.

Elle Decoration

Colour block article featuring Lighting Web's Hurley lamp.

Kitchen Bathroom Bedroom

Full page of coverage leading the garden lighting feature.

Mosaic

A cross section of images showcasing some of Lighting Web's products in a dedicated full page feature.

Kitchens Bedrooms & Bathrooms

Jeeves & Wooster felt pendant lights dominate this KBB feature with a 1/2 page editorial.

Designer

Dedicated to design, this key industry title featured Jeeves & Wooster pendant lights in the news pages.

Contact

For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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