The Brief

The White Room was appointed to build brand awareness of Mercury’s high-end range cookers. Mercury Appliances was established in 2000 and Mercury products have become one of the UK’s most desirable and best performing on the market. In addition to a PR campaign, The White Room’s full brief includes a re-branding exercise, advertising, website development, brochure and consumer communication, with a view to sparking further product interest. The range cookers created by Mercury are amongst the best on the market and tap into consumers’ demand to cook on a high performing range that is also beautifully designed.

Instant Results

The White Room’s appointment came at an exciting time for Mercury, with a number of new colourways to be launched at the beginning of 2009 and a planned new product launch in April 2009. The White Room implemented a proactive campaign to communicate these messages to key journalists and within the first month, The White Room secured eight separate pieces of coverage.

Brand Building In High End Titles

The World Of Interiors is seen as the perfect magazine for brand building. It is read by key influencers and following coverage secured by The White Room, Mercury noticed a direct increase in sales enquiries. This figure continues to rise as the campaign progresses.

Contact

For information on how The White Room can develop an individual PR strategy to suit your brand, call Colin Long on 01892 511867 or alternatively click here.

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