Brand launch & PR campaign.
A brand launch and ongoing PR campaign for sustainable cork flooring brand, Recork, to introduce the brand to the press and drive sales for their first collection, Una.
what we did.
We launched Recork to the UK market with a targeted consumer and trade PR campaign to get the media talking. In a time where the discussion around sustainability is more important than ever, Recork received great feedback from the press, resulting in 75 pieces of coverage in the first year of the campaign alone.
the results.
Across consumer, national, online & trade publications, we achieved coverage in key titles including ELLE Decoration, Livingetc, Grand Designs, Enki, KBB, Good Housekeeping, Ideal Home, House Beautiful, The Times, FX and RIBA Journal.
photography.
To assist with the PR campaign, we designed, built, styled and shot the Una collection in our in-house photography studio.
the pr campaign was supported with paid and organic social media to run alongside, where we also shot content to be used across Meta and Pinterest.
Looking to launch a new brand?
From brand direction and tone of voice to a dedicated PR, influencer or social media campaign, we have all the skills to help launch your brand in the UK market.