return to nature campaign.
With sustainability at the heart of this British B Corp bedding brand, the brief was to create engaging and informative content to promote The Fine Bedding Company’s most sustainable range to date - the Return To Nature collection.
what we did.
From creative concept and design direction to photography, PR and content creation, we drove this campaign form start to finish. The launch was promoted across PR and the brand’s social media channels, with the photography also used across the collection’s packaging.
the results.
With demand for sustainable products very much at the forefront, the campaign proved a success with the consumer press, resulting in both print and online coverage in key publications. The content was also used across The Fine Bedding Company’s social channels to promote the launch through organic posting and paid activity.
photography & video.
We designed, built, styled and shot the set in our in-house photography studio, resulting in inspirational lifestyle imagery and video content which was used across PR, social and advertising for the brand.
content design & production.
A range of assets were designed and produced for The Fine Bedding Company to use across their social accounts during the campaign period. These focused on the natural element of the product along with key USPs.
pr campaign.
From leading consumer print titles to websites with over 1 million monthly unique users, we secured PR coverage in key publications across the interiors and lifestyle sectors, reaching a wide variety of audiences.
looking to launch a new product?
From our vast database of press contacts to the in-house photography studio, we can manage everything under one roof!
If you want to get your brand and products in front of the right press and customers, do get in touch as we’d love to discuss with you.