As part of a fully integrated campaign, our objectives were to build brand awareness and demand for the products whilst broadening the appeal to a younger, more contemporary market. Our aims on the digital campaign were to generate more web traffic and improve Google rankings and overall, increase sales.
Our SEO research revealed that high numbers of wood burning stove searches referenced ‘colour’.
The client had no imagery of its coloured stoves and therefore no relevant content online to fulfil these searches.
At the end of year one of the new digital marketing campaign, Arada’s sales were up by £1.3m… and we’re pleased to say that stock was running at an all time low at the end of the year!