Aztaro preserves age-old traditions and crafts from around the world by giving skilled artisans a modern platform. We created a luxurious corporate identity that communicates the quality craftsmanship of the products to appeal to premium retailers.
Creation of new luxury soft furnishings brand
The identity and the brand image needed to translate across all marketing and communication material. Each collection uses a secondary graphic device to position the range and the design style behind the collection. Retail presentation was very important for this luxury brand, as packaging was a key part of the buying experience.